SEO Services vs Print Ads | You May Be Surprised

The Necessary Shift to SEO Services 

A marketing budget is amongst the most important financial considerations of growing and keeping your business viable.

The evolving power of the web has created a shift in marketing budget strategies. The decline of print media is apparent. Yellow pages printing it’s final copies this year and the global drop in newspaper circulation. businesses are making the shift. It is essential that the percentage spend is allocated to develop growth in business. That growth area is online.

Print to SEO

Yellow pages was a critical spend for white- and blue-collar business. The delivery each year was time for celebration. The average cost for a Full-page advertisement is $2,500 to $5,000 a month. Equating to $30,00 to $60,000 a year. With a one-off annual delivery, it was often a long wait for your advertisement to be in front of your potential customer. I haven’t seen or read a Yellow Pages in years.

Often an advertisement in the city newspaper accompanied the Yellow Pages budget. The cost of a Full-page spread is $21,479, with an 8th page costing $2,684. According to Newscorp this ‘spend’ reaches 307,000 readers a week.

SEO Services vs Print Ads | The Spend 

So, what is the direction for marketing budgets in 2019 and beyond?

Website traffic causes phones to ring. With around 6.8 Billion searches on the web per day your business will be seen. A successful Organic Traffic campaign takes perseverance and patience. Employing a Search Engine Optimization (SEO) specialist will promote a steady flow of visitors to your site.

I admit running a print ad is easier, less effort and not as over whelming. But it is also far more expensive with a 20th of the reach. Print also has a near “zero investment value” for the future exposure of your product/service. Branding it is ok, but can you afford to spend that much for just branding? Print advertisments end, search results do not! With that in mind let’s take a look at some costs.

The impact of your ‘spend’ on a single print advertisement, pales in comparison to the Search Engine Optimisation of your business website. Invest in the future. Consider this the next time you are weighing up seo services vs print ads.

“The most powerful warriors are patience and time”. Leo Tolstoy

The web is hugely powerful. Your business website is powerful. Directing traffic to your website is less costly than other forms of advertising. The initial patience and time is worth the results.

Return on your investment

Cronk Media uses strategies that have been proven over many years to consistently deliver clients results. With the introduction of Google updates like penguin and panda, it became much more difficult to cheat the system. SEO has moved away from simple search manipulation tricks, into a true marketing art form. Cronk Media combines content creation and structuring, with promotion and branding.

Search engine optimisation for small business is an all encompassing marketing strategy. It is no longer just the optimisation of a website and its related accounts. SEO has become the umbrella for all things digital marketing. Everything we do has been planned out in advance to improve your visibility in the search engines.

The formula of having a website built with a consideration of doing seo in the future is now extinct. We encompass engaging websites with superior seo practices, to get the best results.

Why You Need The Best SEO Company Brisbane

It’s obvious why you need the best SEO company Brisbane, REVENUE! Getting your business in front of the eyes of the people looking for your product is paramount to success. You need to find the  very best SEO if you want the ROI. Creating a visible and easy to understand brand online, flows down through all your other digital marketing strategies. Moving forward into 2019, no area could be more important for your future business survival than online investment.

Better Information

Everyday companies are coming up with strategies to gain better placement on major search engines. With Adsense and Google Analytics, businesses are getting more reach everyday. They also have access to better assessment tools. These tools come in handy during strategic remapping and targeting. Cronk Media has the platfroms in-house to monitior all your key metrics.

Real Scalability

How wide can you expand? With the online space taking over virtually every aspect of life today, there is no limit to how far your brand can reach. You can easily take your business to global heights just by connecting to the right audience. We learn  the needs of your clients through the practical use of analytical tools. Which helps us know the aspects of your business we need to tweak to attain dominance.

Excellent ROI

An effective email marketing strategy, for instance, will use less money to start off. With a decent conversion rate, you could attain impressive sales. Other strategies, such as lead generation, content marketing, and affiliate links also have great returns when they’re executed correctly. All of this stems from greater exposure through targeted SEO. Compare these costs against say radio or print advertising. Search Engine Optimisation comes out way on top.

Great Customer Service

Effective customer service will make your potential client feel valued. As we all know, angry customers are very hard to win back. In fact a recent study showed that customers would tolerate incompetence over rudeness. With Artificial Intelligence set to become even better, companies have a better chance to remedy this issue to their advantage over their competitors.

Stay Active

Remember The Basics

Experiment, Test & Repeat

Be Patient

(One of our clients experiencing a massive upflow of visitors to his website. 528% over the past year!)

The Power Of Influencer Marketing

Influencer marketing involves marketing services and products to people who have a influence over the things other individuals buy. This industry influence typically stems from someone’s experience, popularity, or reputation. Marketing to an audience of influencers is comparable to word of mouth marketing, but it doesn’t rely solely on explicit recommendations.

Influence may come from a wide assortment of places. Any person, group, manufacturer, or location could potentially be an influencer. By way of example, celebrities are often utilised to promote products since they’re highly respected and extremely visible. Best SEO company Brisbane usually recommends targeting a known local community figure to start things off.

Blogging

Bloggers have become significant influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more reliable than traditional advertising. By using influencers, companies can avoid much of the cynicism and scepticism that is directed at directly forward advertising messages.

This kind of marketing is unique because it appeals to the needs of the influencer as opposed to the customer. Companies must give influencers respect and form open and organic connections for the influencer to endorse a product. This may include giving the influencer accessibility to a soon-to-be released product, or inviting the influencer to visit the company in person.

Beware The Fake Influencer

For a marketer, registering up a real influencer is quite a challenge. There are no definite checkboxes to be ticked to make sure that he or she is somebody who can really kick up a storm from the social networking circles. However, it is always possible to do some groundwork to check if their so called fan following is accurate and existent.

Here are the typical characteristics that influencers with fake followers exhibit:

• A very sudden burst of followers.
• Demographics of their followers are inconsistent.
• Engagement from their followers is suspiciously low.

When using fake followers for influencer advertising, there’s always the risk of missing actual followers amidst the barrage of fake ones. Influencers who aren’t able to maintain constant engagement with their authentic followers will definitely lose their standing soon which will hamper their affiliated brands’ picture too.

The bottom line is, influencer marketing is a great strategy only if the followers are authentic and genuine. Influencers with fake followers can really rust the social media marketing process compared to energise it. In the long run, ‘original’ content is always the King! Fakes don’t last. A best seo company Brisbane, Sydney & Melbourne will know this, so be sure to ask advice before falling for a tricky cash grab. They are more common then you would think.

EVERY YEAR THE competition in the SEO world GETS TOUGHER

Page 1 market share of the search engines continues to become more and more competitive each year. Fewer page 1 ranking spots are available now with the increase of paid ads space. In order to stay competitive (now and in the years to come), you have to have a long term SEO action plan.

• Why – Websites that show higher in the page results, receive more traffic because people trust them more. Simple as that.
• How – Adhering to the latest industry algorithm updates and applying these search-engine friendly requirements to your website.
• Who – anyone who wants their information found on the Internet and wants everyone to know about it.
• When – Always – SEO is ongoing. You have to monitor your website statistics constantly. Current content will always rank better.

For The Sceptics

Search Engine Optimisation will forever be thought of by some to be a scam. Other people will forever think it is a waste of time. While others will whole-heartedly agree that SEO works.

Consider this; If you ask Google about SEO, they appear to suggest that they disagree with the concept of SEO (which is essentially the manipulating of the search results).  While at the same time, they (Google) know they need people like us to help people set up their websites in a way so Google can read them properly. If Google cannot read all these millions of websites, how would they ever be able to return you the search result. Especially return a result with any were  any accuracy? Making sure your website fits in with Googles guidelines is SEO.

When Google returns your website in the results it is not luck or magic. It happens because we (SEO engineers) have tailored your site to be the most attractive to their specific algorithms.

It is this fact that puts to rest the SEO “real or not debate”. In order for Google to do their job, ours (SEO engineering) has to exist. Hence if you want to rank in the search results you must have SEO.

SEO Company Brisbane | Google’s Algorithm and Your Website

A good SEO company Brisbane can help your business grow online. Have you ever tried to do an online search on a subject that revolves around your core business? Did your site rank on the first result page or did you have to dig a little deeper to access it? While the latter can be disappointing, it doesn’t necessarily mean that you have a lousy website. The problem could be that you are missing something valuable that Google’s algorithm is looking for.

Still, Google’s indexing algorithm continues to puzzle business owners, especially because it keeps updating it constantly. This makes it incredibly hard for most businesses to become accustomed to the changes as they happen. Fortunately, Cronk Media, an SEO company Brisbane, is highly equipped to help companies establish favourable SEO strategies. These strategies are specifically tailored to meet Google’s new standards.

What is Google’s Algorithm?

This is an automated system that provides answers from search queries lodged by users. It is a series of complex programs that rank websites and determine which ones to display on top search results.

Google’s algorithm sends out bots or crawlers to scan through the hundreds of millions of sites on the internet. They analyse them and their content to provide users with results in a matter of seconds. The goal of Google’s algorithms is to give every single user who launches a search with an ordered list of the most relevant websites. This then enables them to get the exact answers they are searching for.

How does Google Algorithm index your information?

Google’s algorithm uses language models to understand the intention of your words based on the context and location. It navigates web pages through links, copies the pages and sends them to Google’s servers. Google then disregards pages with invaluable content. It also ignores pages with either duplicates an existing page or offers little to no value for users.

How Google ranks web pages | SEO Company Brisbane

Once Google has indexed your content, it lists it on search engines. This is an essential aspect of SEO as it ensures your page is visible to your target audience. Thus boosting your profitability. There are specific metrics that Google uses to rank web pages. It uses these factors to evaluate a website’s quality and authority. Essentially Google is looking for the overall best value to return to its users. While Google keeps updating its algorithm, there are certain aspects that they look at to rank websites. A good SEO Company Brisbane can help you target some of these;

• Quality content
• Engaging content
• Number of quality websites linking to your site
• Publication date
• Location of business
• The amount of time people spend on the website
• Usability and general technical competency
• High page speed

The presence of keywords is another important metric that Google takes into consideration when ranking pages. Keywords suggest the subject of your content. This however, does not mean that you stuff your content with multiple keywords. Google ranks pages that use their keywords optimally, ethically and sincerely. It punishes those who stuff keywords and use them unethically.

How to use SEO to boost your ranking on SERPs

SEO provides one of the most effective ways to rank on SERPs. There are some methods you can adapt to have your page rank for search terms that are relevant. At Cronk Media, we aim to improve the value and performance of your site. Ensuring it receives high ranking signals that Google can use to analyse it. We adopt all the necessary tactics to make your site attractive to Google’s algorithm. You have to provide Google with high-quality, user-friendly and technically adept web content for its users. It rewards you by ranking your website high in their SERPs.

If you are not experienced with SEO, the information provided here might still seem hard for you. This is why we highly recommend that you work with an SEO company Brisbane. You need to manage this aspect of your digital marketing. At Cronk Media, we are always watching closely and making sure that your site is good to go according to the new changes.

We work to create a website that will help your visitors and sell your service or product. This will ensure that your audience loves your site. They spend more time on it, and share it with their friends, improving your visibility.

Leverage The Power of Local SEO

Google gave small business a helping hand back in 2014, when they released the first version of their pigeon update. This update made it possible for local businesses to compete with national brands; which up until then was near impossible.

Local SEO is a major search weapon for your business online. Google is placing more emphasis onto location based searches everyday. Google My Business is a tool that no business can afford to not optimise these days, least of all be without.

This free listing allows you to showcase your products and services locally like never before. Not only is it a great place for people to read your reviews, but also for posting new specials and offers.

With 46% of searches now local, this opportunity is one you can not afford to ignore.

Digital Online Marketing | Cronk Media

At Cronk Media we love small to medium businesses. After all, they’re the lifeblood of the local community and therefore the economy. However we tend to consider ourselves much more than simply business partners. We work hand-in-hand with local businesses to foster community involvement and facilitate and maintain a healthy business image.

As digital online marketing specialists, we are committed to creating solutions to your online problems.

We Create, Implement & Monitor Digital Online Marketing Campaigns That Work!

Cronk Media is a groundbreaking digital online marketing company that gives a full vary of client engagement services. We assist businesses enhance the method they connect with customers, build loyalty, manage content and track their results. We facilitate businesses of every kind increase their visibility by using a strategy. Our customers can return back to running their business, as we work behind the scenes to deliver them results.

In most cases buyers or “potential customers” are searchers. They all go not to their computers and let their fingers do the typing. They search for the cheapest painters or the closest pool cleaner for example. So when you consider this, your digital online marketing presence is extremely important. Actually its more than just very important, it’s vital. A recent study conducted by Pew Research stated that 8 out of 10 people are now searching and shopping online. That’s 79 percent of people now browse and shop on the Internet. That’s up from less than 2 out of 10 back in 2000.

Let Cronk Media put what you do onto your potential customer’s radar. Lets get your product noticed, clicked and sold. It all starts with a Cronk Media strategy customised specifically to your business niche and goals.

Our Promise To Our Customers

Cronk Media’s mission is to assist our customers grow their business and increase their revenue. We make the complicated easy with our competitive digital online marketing services.

Search Engine Marketing Brisbane

Today, internet users conduct approximately 6.5 billion searches on search engines every day. Most of these searches are new opportunities for potential customers to find your website. The higher you rank on search engines for keywords related to your business. The higher your chances that users will visit your site.

Search Engine Marketing is one of the most effective techniques that companies can use to grow their businesses. It is all about being more visible on search engines. When potential consumers search for keywords that are linked to your business they find you. Search engine marketing ensures consumers find your products or services first when searching.

Here are search engine marketing strategies you will love:

Some Search Engine Optimisation Steps

Keyword Research

This is the first significant step in any SEM campaign. Keyword research involves using your knowledge of your audience. Your company and industry coupled with the right research tools determine which terms you should target. These words are what will make your business rank in search results. It will also help you create effective ads, content and more.

Other than general keyword research, you should research geographical keywords. This enable you to customise your content on the location you serve. This will also help your business rank in local searches for your products and services. Geographical keywords will also help you show up in Google map result.

Content Creation

Once you are done searching for the right keywords, it is time to put them to use. Content creation is the most important part of search engine marketing. Since your pages are what rank in search engines it makes sense. Without useful content, your page may not be visible to searchers. If it does not offer them the information they want, they will search elsewhere. When you take the time to create rich content, you give Google something to rank. You also gain the ability to be seen by your target audience. Most marketers think of content as simple pages of text. However, the material includes everything from written content like blogs, and articles to visual content like videos and infographics.

You should strive to create content that answers questions. Content that benefits your target audience will rank on search engines. Visual content is highly recommended as it makes your pages more interesting. It also enables visitors to stay on your website longer and decreases bounce rate. Google deduces these factors as a better user experience.

Optimising Tags and Headings

This is another crucial strategy that allows you to gain visibility on search engines. You must optimise your headings and titles for your target keywords. This allows Google to determine what a page on your site is all about. However, be careful not to keyword stuff by adding keywords where they do not make sense. This can hurt your SEM efforts. Google looks at more than just keyword mentions. It looks to see that users are getting the information they are looking for and that it is of top quality and beneficial to the reader.

User- Friendliness

This refers to how easy your website is to use. The quality of browsing experience it provides your visitors is paramount. This plays a major role in how well you rank in search results. Google wants its users to enjoy the best possible experience. One of the significant elements of a user-friendly site is easy to use navigation. This ensures visitors can find what they are looking for easily.

Another essential feature is page speed. Most users do not want to wait around for a page that is taking too long to load. Hence, if your site is not sprinting, you might be losing out on customers.

Amazon Australia is Coming

Once in a lifetime you will see an ocean of opportunity so big it almost makes your head spin. The online shopping giant Amazon is coming to Australia and there is no stopping it. With a whopping 1 out of every 2 dollars in the US being spent online with Amazon, the insane potential it brings is obvious. With over 370 million items offered on their shelves, it is far easier to find an opportunity than not to.

Australian consumers spent upward of 1 billion dollars with the US giant in 2016. Consider that spend was with waiting up to 45 days for international deliverly and paying large postage. It doesn’t take a genius to predict what is going to happen with online shopping numbers when the wait time and postage is significantly lessened with Amazon Australia.

Be Prepared and Pounce Early

I’m fairly sure most of you have heard people say that good business is partly being in the right place at the right time. Recognising opportunity when it presents itself and taking massive action. Well in my opinion, with Amazon coming to Australia, this is one of those “ahhh” moments. One of those business moments that forever haunt you, muttering “why didn’t I see that and act”!

We know it is coming, so what should we do about it?

Well I believe a major opportunity lies in affiliate websites and marketing. If you have never heard of affiliate marketing before, that’s ok. It is not confusing or hard to set up and the rewards are about to skyrocket with Amazon Australia. I will break it down simply so we can get on the same page, and then I will expand.

Step.1 Build an Affiliate Website

Step.2 Become an Affiliate Reseller of Amazon Products

Step.3 Choose your Products and start Earning (What’s trending on Google?)I realise I have explained that very simply, but at its core the process really is that easy. If you are prepared to invest the time and energy in the initial set up phase, the earning potential is truly amazing. With every sale being made through your site you receive a commission from Amazon. The best part about this is that even if the shopper does not buy your product, and goes on to buy something else online, you still get the commission! How awesome is that! You see because they entered Amazon through your affiliate websites, you still get paid. What I find most amazing about this is that Amazon basically do all the work. They market the product, take the order, wrap and deliver it. When it comes to the old saying “Money for Jam”, I’m pretty sure this structure of online business fits perfectly.

How Much Does It Cost To Set-Up?

Your account with Amazon is free. In some cases affiliate websites programs will review your site as an apropriate on-seller of their products and then give you the green light. If you want to see how easy it is to set up an account, check out the American Amazon sign up here. Within their platform they provide you with everything you need to monitor and optimise your site. A complete analytics is already built in so you can track all your visitors and sales.

Your expense is the affiliate website. When you consider how much a regular business costs to set up with leases, insurances, stocking, staffing and after market guarantees etc, $1500 – $2000 is a drop in the ocean. The potential for massive affiliate website results with Amazon coming to Australia has never been so great.

Which business niche should I choose?

It has been stated that media items like books and music will be first in the roll out, along with electronics and of course apparel. They plan to set up distribution warehouses in Melbourne, Sydney and Brisbane. This will expand over time so do not get bogged down into these niches. Market research has to be conducted for any product you decide on, so let your mind run free.

Start Growing Your followers NOW!

If you want to get started building your affiliate websites and subsequent social media marketing account set-ups and strategies, get in touch. Cronk Media.