Keep Ahead of The Pack in 2020
As we prepare for the backend of 2019, business owners are looking forward to 2020 with optimism. Digital online marketing involves different components including social media, email marketing, PPC, SEO among others.
Technology is always changing and what worked this year might not work next year. Your business might have enjoyed success using social media marketing last year. But it doesn’t mean the same strategy will work next year. To stay competitive in your industry you need to know the latest digital online marketing trends that will help take your business to the next level.
For your business’ marketing campaign to be effective, your digital marketing team needs to stay up to date with the latest digital online marketing trends. In 2018, we saw the popularity of virtual reality, artificial intelligence and videos rise like never before. The next few years promise to be even bigger and better when it comes to digital marketing trends. Here are the top 6 digital marketing trends to look out for in 2020.
Customers always want to know that businesses understand their taste and preference. That is why content personalisation has been widely used in marketing strategies this year. This has allowed businesses to reach their target audience with content that have been personalized to match their specific interest, behavior and preferences.
Compared to other generalised marketing strategies such as CTR, content personalisation has proven to be more effective. We don’t expect that to slow down in 2020. If you are a business owner, 2019 is the year you should take personalisation a notch higher if you want to improve your business’ bottom line.
3. Continued growth of mobile devices
In the recent past, marketers have been using mobile device to reach customers who are not available on other devices such as laptop and tablets. Smartphones continue to change with bigger screens and better features and functionalities. It is estimated that as high as 70 percent of internet users will be using mobile devices to surf the internet by 2020. That means marketers need to tailor their content to be suitable for mobile device users. Marketers need to make sure that the moment users login to their mobile device, they will be able to see their marketing content on the web. In fact, search engine giants Google announced they gave priority to mobile content after they launched the mobile first algorithm back in the year 2018.
Chatbots have been used by businesses to help improve their customer service and marketing strategies. Businesses prefer chatbots because they are available 24 hours every day of the week and are useful in helping customers in their product decision making process. Now experts predict that 2020 will see chatbots become a vital part of digital online marketing. Plugins make it possible for businesses to implement chatbots on different platforms such as Facebook Messenger and WordPress websites.
For many years businesses have used blogs to reach out to customers and improve the SEO of their websites. However, if you want to be seen by more customers in 2020, it is high time you invest in quality video content. Videos make it easy for customers to get the message in one or two minutes that could have taken 10 or more minutes to read in a blog. In fact, a recent survey showed that 90 percent of content shared on social media sites such as Instagram, Twitter and Facebook are now video. No doubt 2020 will see more businesses adopt video content as part of their digital online marketing.
6. Voice search
If you are not optimising for search queries already you are well behind the pace. People are talking to their devices more than ever. We ask for music when driving, tell our homes to turn on the lights and tell SIRI to Google something for us like she is our personal assistant. This trend is not slowing into the future either. With all technology comes change and we have to be prepared to change with it.
Google’s English word vocabulary now stands at a whopping 92%. We may hate to admit it, but that’s more word recognition than the average English speaking person on the planet. With this shift toward voice recognition comes opportunity. Currently, 70% of Google’s searches come in the form of ‘natural language’. This means no longer do people type ‘Indian Restaurant Milton’ on their devices. Rather they are more likely to talk search something like ‘What are the best Indian Restaurants in Milton’.
This shift in search technology opens the door for tremendous opportunity with regard to long tail keyword optimisation. We must now re think our views on what is a keyword and how best to target the market.