Website Cost for Small Business
A web site that is professional is paramount now given the competitive market we live in, and tenfold for small businesses looking to get a leg up. A website cost for small business is measured by the professionalism you wish to present. The look and feel to possible clients can mean the difference between an order being placed or them going elsewhere.
If you are happy to just have a point of contact for clients, then a simple website it best. But if you want to stand out from the crowd, a standard template with stock images and recycled content will not do.
Website Design and Inspiration
Offer something or an experience that your competitors do not. It’s not just about the design at first glance, which really detracts from your professional look. In addition, it has to do with inferior functionality. This includes colour selections, cramped text and error-riddled content. Research suggests that sub par website design can detract from marketability and your company reputation. This leads to a reduced ability to improve conversion rates.
With the billions of search listings on the internet competition is fierce. Gone are the days when a splash page with a few keywords and a phone number would do.
You now have to consider video and voice recognotion, on top of optimised content and image galleries. Consider then social media and blogging platforms that link back to your money site.
Todays consumer is no fool. If your website is sub par, it will hurt you.
What Drives Price
Many variables drive price. Especially the reality that responsive interactive design is only on the increase. Currently there are more than 230 potential display sizes. Therefore more and more money hours are being spent to ensure a high quality website design that is practical and reactive across all visitors devices.
Enhancing visitor experience pays off. 63% of activities caused by mobile searches happen within one hour of the hunt. Web sites that are not simple to browse will make consumers to go elsewhere. Of course all this is meaningless if your website is not in front of peoples eyes. This is where search engine optimisation comes into the picture.
Sites must be built in a way so that the option to be SEO’d in the future is always available. The conventional website cost for small business price in todays web market is around $2500 to $3000.
“According to Moz.com, studies have found that 76% of users consider the most essential aspect in the design of a web site is being able to locate the things that they need”.
You Get What You Pay
It’s true that you can get a site that is free to build yourself or pay to get a cheap one outsourced overseas. But it’s a shortcut not recommended. Very often these options leave you unable to optimise and leave you wallowing on the lower search pages.
Calculate the cost of being nowhere in the search engines to your business. Do not let yourself get behind the eight ball, particularly in those crucial early building and infrastructure stages. A mediocre existence on the internet by choosing not to go with professionals will kill your opportunities of growing your business into the future.
Cronk Media is a professional Digital agency, offering specific services. Our charges are based on $85/hour and we charge between $1200 to $2500 for a professional website. This is an extremely competitive price in today’s market. The average being $120/hour and sites costing between $3k – $5k.
Please do not hesitate to call or email for a quick chat about your business website needs.