This may seem strange coming from a search engine optimization man. But there are scenarios where organic search might not be the best option for any particular marketing challenge.

In fact, there are times when SEO is just  not a very good fit. In this blog, I am going to look at some common scenarios we see at Cronk Media where we’ve been contacted re commencing some SEO works. We have replied that we believe SEO is either not aligned with their requirements or there’s a mismatch (speed, budget, etc).

5 Factors you need to consider when deciding on Search Engine Optimisation

1. Budget

This is the first and most frequent problem we see. The company would like to rank for any given term within a predetermined time period to get a set budget. In the end, you must survey the landscape. If you are a local business or a national business, you ought to be realistic. Your spend needs to be to effectively move you to wherever you would like to be.

Estimating the cost of SEO projects is often difficult in itself. There are a whole lot of factors. However, in most cases, by using tools such as Majestic and Ahrefs you can find a handle on what the competition looks like. Also you can see what a ballpark approach to moving forward will look like.

2. Timeframe

The troublesome period usually crops up along with funding. There is commonly a desire to be top three in the searches within a particular time period. Again, you can’t simply dictate how long this can require.

For starters, SEO can be and usually is a shifting target. If you’re on page three and want to rank on page one, then we must do some work on how fast you’re able to proceed.

3. Keywords

Google is so smart that ranking for specific terms certainly requires the ideal content for that search term. There is no getting around you need awesome content. Keyword specific and original for successful search engine optimisation results.

The lines blur somewhat between content marketing, social media marketing, and SEO. Ensure your strategy allows for this. Sometimes a keyword will be just too competitive and therfore not the best fit for you moving forward.

5. New businesses

Organic search may take time and effort. If you are in a highly competitive industry and need rapid results, then SEO may not be for you. Even in the local business area, we can observe campaigns require six months or more to really deliver the goods.

Which businesses get the most out of SEO?

We really need to work with companies that are enthusiastic about solving a solution. People who want to increase their clients and grow. These are the businesses that get the most out of search engine optimisation. People who have a real passion for their digital survival, are the ones that see the greatest benefits.

So the reality is, the outcomes from SEO can benefit almost any business. It all depends on what you are willing to put out there.

Note that getting results, especially for competitive terms, does take a little bit of time. So it is crucial that when working on SEO that you’ve got the patience and budget to support it.

Viral marketing videos can also have a huge SEO impact

If you havent already seen the video below, I suggest you check it out. You’ll be pleasantly suprised.

Jokes and playfulness to match many different tastes. This video racked up almost 5 million views within the initial 90 days.

But the viral movie wasn’t pure chance. The entire thing has been carefully orchestrated. Don’t get caught up purely on the view count though. You are still able to be successful without trying to chase the same numbers. You can break down exactly what these guys did in their quest for a successful launch. 

To put it simply, video is the ideal format for telling stories. It’s possible to link with a consumer and set a powerful emotional connection. Videos do this more so than any other content format.