Building Links That Last | Website Optimisation

Building Links That Last | Website Optimisation

You are probably very interested in learning how to build links that last. Even if you are not very familiar with how to build them, you will find out that building links is very important and could be the difference between staying on top and slipping into obscurity. If you don’t know how to get the most out of your SEO efforts, you may find yourself frustrated. This article can give you a few tips that will help you reach a higher level of success with your efforts.

Website Optimisation External & Internal

As you probably already know, Google ranks pages higher in SERPs (search engine result pages) based on the authority that they command. Links help to build up a page’s authority as well as improve its search engine optimisation (SEO) value. Still, not all kinds of links are created equal. The right kind of links can improve your online reputations whereas using the wrong ones can totally tank it. Ask an experienced website optimisation specialist before starting your link building campaign.

At Cronk Media, we like to remind our clients to check the value of links before adding them to their site. The same applies to those linking to their sites as well. It is crucial to check if these links are useful or if they could hurt your SEO ranking.

 

Here are 4 link building tips to help enhance your website optimisation

 

Build Links with Reviews

Reviews provide an effective way to build organic, natural links to your site from authoritative sites. Reviews help to build credibility, confidence as well as site useful content from your site. Whenever you have a new service or product, find several online influencers in your niche and ask them to try it out and review it. If they try it and love it, then you can count on new business and extra links too.

Identify Link Opportunities

This is another great way to build valuable links. All you need to do is find content where your link would fit, and then reach out to the site owners to request that it is included in their content. Here is how the process goes;

• Start by looking for content that relates to the content you are building links for

• Once you have gotten one, check the site’s domain authority to make sure that a link from their site will enhance and not hurt your site’s authority

• Find the contact information of the site owner and send them an email detailing how your resource fits their content and ask them to consider linking to it. Make sure you highlight the value this link will have to them and their readers

• If whatever you are offering provides great value to the site, chances are that the site owner might consider it

 

website optimisation

 

Guest Blogging for SEO Link Building

Guest blogging is one of the most effective ways of link building. It works because, in exchange for a link back to your site, you offer value to the site owners. If you target your guest blogging carefully, you can soon build a varied and authoritative inbound link profile. Here is how to guest blog effectively:
• Start by identifying sites that accept guest posts
• Create a bio that promotes the lead generation and link building
• Pitch and curate stellar content

Social Shares for Link Building

Although social shares are not a direct ranking factor, they can help indirectly. The more your site’s content is being shared on social platforms, the more people will see and link to it. This is why the highest ranking content has the most shares. Therefore, it is crucial that you include social sharing buttons on your site and content to improve your website optimisation.

Read further as to whether search engine optimistion is the right direction for your business.

Web Design Services Brisbane | Smash Your 2019 Targets

Web Design Services Brisbane | Smash Your 2019 Targets

Web Design Services Brisbane

In today’s world, it is quite difficult to run a business without having a website as it opens the doors of your company to the world. The first place that clients reach before they can physically contact you is the website. However, things may not always be smooth, especially when you don’t have adequate knowledge of web development matters. This is because the internet can be a scary avenue that is littered with a series of jargons. The best way of navigating through it is by hiring professional web designers in Brisbane like us. We specialize in providing top-notch web design services.

Do not be scared or hold back from improving your visibility on the internet. Leave it to the experts and wait for the results.

Different Websites | Responsive Across All Devices

Whether it is a personal portfolio website, business website, a public portal or a site for a non-profitable organization, we can sort you out. We have an able team of designers that can work on any website.

We have dealt with clients from different spheres and the immense experience that we have acquired plays a significant role in designing different sites. We customise websites to match your preferences and your field of specialisation.

Designs That Meet Your Marketing Needs

Did you know that website designs play a critical role in marketing your business? An excellent and relevant design helps you achieve your marketing goals faster while a bad one holds you back from meeting your business targets. Through our custom designs, we can help your brand spread its name far and wide.

One way of achieving this is by focusing on the website’s architecture. We ensure that all the contents of your site are organized chronologically. This helps visitors to navigate without any problem, and in turn, they develop a positive attitude towards the website.

Another way through which our web design services can help you with your marketing is by optimizing the designs for SEO. We ensure that they are not only friendly to the search engine crawlers, but also to human beings in a bid to boost your visibility on the internet.

Unique Web Design Services Brisbane

Do you want to distinguish yourself from other similar businesses in Brisbane? Let us help you achieve this goal by delivering exceptional designs. We adopt a unique approach to doing things to help you stand out from others. It has been proven that unique custom designs act as selling points for businesses. All of our websites are designed with future SEO services in mind.

Our website prices range from between $1200 to $5000 for a large custom website. Call us to have a chat about what your particular needs are on 1300 186 262.

Professional Approach

We dedicate ourselves to meeting the needs of our clients, and we do this professionally. In fact, you will love working with us right from the moment that you contact us to the time that we deliver the project. All our dealings are straightforward, and we don’t hide any information from our clients. Most importantly, we always update our customers on the progress that we make regarding the designs.

Affordability

It is rare to find affordability and quality on one line, but with us, you are guaranteed of getting these two attributes. We give our customers high-quality designs at affordable rates to help you to stay within your budget.

So take that significant step of contacting us for our custom web design services Brisbane that will deliver results.

Web Design Services Brisbane

 

Creating a high quality superior web site which each looks superb. Functioning without fault involves many more levels than just aesthetics and sleek transitions. You need a web site which can rank well and catch the eye and thrive. That’s why you want a web site designer who prioritises links and solid content, as well as safe search engine optimisation techniques.

For organic and continual growth, white hat techniques like optimised content and link building are the method forward. Which must be designed into the very DNA of the website. Not only are they very effective, but they additionally offer worth and depth to your web site. Content is and continuously has been king, and that’s long been one of the guiding rules of SEO.

Nowadays, however, it’s not just about easy articles (gulp), it’s regarding infographics, video and helpful applications. It’s concerning thinking outside the box a bit. It’s about continuously returning to an exact key plan. Providing distinctive, valuable content that folks don’t see anywhere else on the internet. Beyond an excellent website designer and a spectacular appearing site, is content and links. These become the most vital factors post build.

 

SEO must be proactive and current!

One of the largest shortfalls we see time and time again in businesses is failing to stay up with SEO content. Sure, you’ll see content put out consistently for a bit, but then it falls by the roadside.

Google uses the age of your content as a ranking issue. Any web site that’s not been updated since 2015, is usually planning to fall back within the search rankings.

Being proactive and keeping up with your SEO will inevitably cause continued, dependable growth in traffic. Which will produce a higher ranking position on the search page.

 

Vary it Up

One of the additional vital things to be bearing in mind is the importance of various content. You can’t simply be putting video, or text, or pictures up. You will require a diverse range, covering numerous keywords.  This can be time consuming but the results will speak for themselves.

Create helpful, original content that’s simple to look, then spread it everywhere. There’s no purpose putting all of your eggs in one basket. A skilled website designer will build you a site that will accommodate  posts and blogs, so keep this in mind.

 

What is Link Building?

Link building revolves around obtaining alternative sites to link back to yours. It’s valuable to Google’s internet crawlers in showing that your website is an authority. From backlinks, to quality content, to mobile friendliness. Google uses loads of various factors once it involves ranking websites.

 

How will this link to content creation?

Obtaining alternative sites to post your content with links embedded will boost your rankings. Whereas some sites won’t tolerate obvious links back, it is an especially good method. Blogging on your own site is only half the work.

Once you’ve got the proper web site designer, the remainder becomes terribly easy. Whether or not you’re searching for a replacement web site, or a new website build. Cronk Media can help with all your online needs.

Get Your Google Rankings Love 2019

Get Your Google Rankings Love 2019

Get Your Google Rankings Love 2019

Leverage Local SEO

Google gave small business a helping hand back in 2014, when they released the first version of their pigeon update. This update made it possible for local businesses to compete with national brands; which up until then was near impossible.

Local SEO is a major search weapon for your business online. Google is placing more emphasis onto location based searches everyday. Google My Business is a tool that no business can afford to not optimise these days, least of all be without.

This free listing allows you to showcase your products and services locally like never before. Not only is it a great place for people to read your reviews, but also for posting new specials and offers.

With 46% of searches now local, this opportunity is one you can not afford to ignore.

Some other places you will want to focus on:

SEO is without a doubt one of the most critical competitive digital marketing advantages you can have over your competitors. As website owners become more SEO savvy, you should strive to stay afloat with future trends for you to remain competitive as well as maintain your Google rankings. With search engines becoming smarter and Google answering more questions directly on result pages, you might need to change your website optimisation strategy to remain relevant to Google. Here are some essential tips to help your Google rankings in 2019:

1. Focus on Security with SSL Encryption

If you have been using Google Chrome, you might have noticed a warning pop up that states “your connection is not secure” every time you navigate a website without the SSL certificate. According to a report by HubSpot, at least 82% of visitors abandon a site that is not secure, affecting its Google rankings.

Having all your websites equipped with an SSL encryption will help you rank higher on search engines in 2018. Once you encrypt your website, it makes engagement with your site, whether from submissions or financial transactions un-trackable by hackers. Hence, it is crucial that you implement

2. Use Topic Clusters

A topic cluster is a strategic organization of your website into groups of related content so that visitors can easily navigate among related topics to ensure their search questions are fully answered. Topic clusters are important, especially because they enable you to establish authority on an entire subject. So instead of just publishing content, create cluster content to give your visitors a more in-depth understanding of their questions as well as boost your Google rankings.

A good example of a topic cluster:

3. Utilise Keywords in the URL and the Blog Post

Did you know that Google can identify what your blog post is about through its URL? URL helps a lot in making higher ranking on Google. One of the most important parts of your URL is what comes after the .com. For instance, if you run a mobile accessories website, your URL should read something like www.mobileaccessories/iPhone10cover

Such a URL makes it easier for Google to know what your website is all about.

4. User Experience Has Never Been so Important

In 2019, user experience for SEO will become even more important. Google has made it clear that the focus should be on the user as it increases the chances of visitors engaging with the pages they visit. The search engine is able to determine which pages are more useful for people and favor them over others. The first thing you need to check when reviewing your website’s user experience is to check the site’s speed, readability, and navigation structure.

You can also look at your visitor’s browsing habits as they offer helpful insights. For instance, if the visits are coming from search only last 30 seconds or less, this could be an indication that your website’s user experience is hurting its conversions. Also, remember to optimise your site so that it provides excellent user experience across all devices.

Although most of these tactics are not entirely new, they can go a long way in helping you rank on Google. SEO is a continually changing process that requires a substantial amount of time to understand your target market, careful planning, and execution.

At Cronk Media, we are dedicated to search engineering and ensuring that your websites rank higher and higher throughout 2019. Contact us today for more information on how we can help you rank on the top of search engines.

Abundance | Learn the Secret of the Rich & Famous

Abundance | Learn the Secret of the Rich & Famous

Programming the Mind

Suggestions and affirmations consistently work best when you replicate them, not just consciously, but also subconsciously. I know many successful  people who practice these affirmations in their small to medium business everyday. Make no mistake about it, they work. The subconcious mind is such a powerful tool but like anything it requires training and practice to unlock its potential.

As John Lennon said, “Life is what happens to you while you’re busy making other plans”.

Most people carry a proposal around like “My work is not fun and good jobs have to be so difficult to get. I have to work very hard and struggle simply to just get by”.

If you study the super-abundant people, you discover they’re carrying around a different sort of inner program. They have chosen affirmations of another nature. They make the rules. They do not follow them. It’s merely a choice you may not have understood was accessible to you.

Do you think this is just a coincidence?

 

Most people = “My work is not fun”

Richard Branson = “I shall just do it if it is fun”.

Most people = “It will not work”.

Steve Jobs = “It WILL work. Now we’ve decided, let us start figuring out how”.

Most people = “Individuals are difficult”.

Oprah = “People are unbelievable”.

 

Plug in 

The most effective personal development tool on earth is energy. Along with your own personal energy is ideal for unlocking your own destiny. To put it differently, you already have all you require. When you understand how to exploit it … Watch out world!

As Nicola Tesla stated “If you would like to discover the secrets of this world, think concerning energy, vibration and frequency.”

As soon as you start trying search for the logical and rationalise answers too much, you gamble with becoming disconected from these natural energies. Try to find your true balance between the both your mind and spirit. 

Below is a video where Tony Robbins talks about how the universe will pay whatever price you ask of it. He goes onto talk about how to ask intelligently, but I urge to check it out if you haven’t already. If you want to take it a step further check out his coaching here.

5 Steps to Unlocking Abundance in your Business & Personal Life

 

1. Money is evil

Your beautiful parents may have assisted you to cement this profound belief within your spirit, but it is not correct. Not all rich folks are seedy drug retailers or have acquired their wealth by swindling people out of the lunch money. There’s a gorgeous and conscious method to call at the money. Money can produce and support liberty, joy, creativity, experience and a lot of other wondrous things. Try and concentrate on the positive effect that cash can get in people’s lives. It does not bring joy (it may occasionally), but it’s a potent reminder that MONEY IS ENERGY.

UNLOCK ABUNDANCE: Recall and affirm that cash is a stream of energy in your life to encourage you. It is a mutual trade based on what you’re offering with your own vibration.

 

2. You can’t be seen as desperate

But can you pick up the small shiny coin at the Woolworths parking lot, or do you really feel ashamed and think others may see you and believe you are desperate? Does fear of judgment make you quit and avoid some things?

UNLOCK ABUNDANCE: allow the Universe to understand you’re GRATEFUL for each tiny bit of good fortune you’re presented with. Gather up that coin and say thank you. Acknowledge it. Thank it.

 

3. Keep it tidy

How that you maintain your cash provides the Universe a hint as to whether or not you are prepared for your luck to multiply. Ensure that your invoices are neatly organized or your purse is in some type of order. Declutter it and eliminate the trash you do not need like receipts etc. Respecting your moolah will go a very long way.

UNLOCK ABUNDANCE: Enjoy your money and your cash will love you back and MULTIPLY. Mind trick is to also wrap or place your money with the largest note displayed to you. The video above explains how it can move your mindset further.

 

4. Stop complaining

When you consistently say that things are “too expensive” or you verbally express fear about spending cash then it deactivates your aims to draw in more abundance. Enjoy your accounts, thank your cash because it exchanges hands.

UNLOCK ABUNDANCE: Choose your words wisely and keep in mind that your words trigger your vibrations and then return to you personally as your own reality.

 

5. Put a value on your time

Are you too nice and not able to say no to people if they ask for your aid? Would you really feel weird charging family or friends for your experience? Even if it is a discounted rate you will need to appreciate your own time and set a dollar value on it. Why? Since you’re worthy. It reveals to the Universe each and every hour of this day that you are open to the flow of wealth.

UNLOCK ABUNDANCE: make certain to respect your time in most situations.

 

3 Digital Marketing Trends You Have to Try in Your Business 2017

3 Digital Marketing Trends You Have to Try in Your Business 2017

Remember Digital Marketing Trends are Forever Changing

Firstly let me begin with that if you want your business to keep up with todays technology, you have to have a set digital marketing strategy in place. No amount of tips will work if you are trying with no plan or consistency. Boring lecture out of the way now we can begin. We as a people are racing through this digital world, and this isn’t going to change anytime soon. In this digital universe new fads and latest shooting stars are born faster then the blink of an eye.

Some of the stick around shining brightly, while the other simply fade away. Consider the Pokemon Go craze that went absolutely nuts throughout 2016. While it hasn’t exactly disappeared, it has slowed down some. But it gave marketers a great insight into the huge possibilities of the users fascination and hence interaction with augmented reality.  Augmented realty basically meaning merging silly animations with your real world.

I use this example of the mobile app Snapchat, obviously because of the insane strong hold its had in the social media world since 2012, but also for its utilisation of another very strong marketing tool, expiring content. But what I mentioned before, we live in a  “one day you’re hot, one day you’re not” digital landscape. What consumers want and these rapidly evolving technologies, are intertwined more than ever before. So if you want to stay relevant and in the game you simply have to develop a sound marketing strategy with a massive eye on technology. So enough banter, lets now take a look at our 3 biggest digital marketing trends for 2017 to help you along hopefully.

1. Visual Content

These days we are being bombarded with information 24/7, so it no wonder we are rapidly becoming more about the “visuals”, because of the speed of information transfer. Visual information gives people a quick and clear understanding of all this information, and that is what they want.

How Our Brains Work

Did you know that our brains process visual information 60,000 times faster than text. On top of this staggering stat, 90% of the info transmitted to our brains is visual. So it doesnt take genius to realise that through this we can very quickly envoke emotion very quickly and most importantly, memorably.  Enter: the huge importance of visuals to establish your brand’s identity with logos, infographics, animations, digital marketing, photos and website design etc. The list goes on but I think we all understand where this going and it isn’t going away in the near future. Check out this infographic by NatGeo. It is seriously one of the best I have seen. You can almost immediately make sense of the Manhattan’s skyline in a few seconds, its so clean.

2. Interactive Content

Basically, the driving desire behind the current demand for visual content is engagement and connection. It’s this consumer appetite for more engagement, that has highlighted to marketers to the new consumer thirst for interactive content. Interactive content means the user is getting involved through active participation.

Get Involved

In a way, all these new forms of content like polls, contests, voting, animations and infographics are creating a new level of connectivity to the all around user experience. By inviting the user in, companies are asking us to become part of their brand, and thats what is realy exciting. Interactive content is taking connectivity to a whole new level, and they are in turn creating “brand loyalists”, rather than simply “users”. This is definitely a strategy that is leading the way in 2017 and will continue well into 2018. Check out this BuzzFeed quiz for an awesome example of how to increase traffic and enhance user interactivity.

3. Live Video

Another variation of visual content is you guessed it, videos, and few have greater influence in the marketplace. Video holds immense power to connect with consumers and transfer massive amounts of info, evoke feelings and action within a matter of seconds. Video content is so much on the the rise that since 2015, video content has accounted for 50% of mobile phone usage, thats is crazy, and it is still very much on the rise. It is very much this “live element” that can add a personal and human component to our brands. And of course along with this comes increases feelings of honestly, trust and connection with our consumers.

Go Live!

So obviously brands are now “going live” to heighten these positive emotions. Businesses are now able to promote ahead of time and then connect in real-time with their consumers. Consider some companies who are already doing these “Behind the Scenes” videos for example. They are simply live streaming their events and inviting consumers to comment in a live debate, making the consumers feel involved and part of the whole branding process. In most cases your consumers will promote your events or products for you, given you provide a designated hashtag. This live video marketing can be so successful, we strongly suggest you look into it.

Website Design, Layout and Inspiration

Website Design, Layout and Inspiration

Website Cost for Small Business

A web site that is professional is paramount now given the competitive market we live in, and tenfold for small businesses looking to get a leg up. A website cost for small business is measured by the professionalism you wish to present. The look and feel to possible clients can mean the difference between an order being placed or them going elsewhere.

If you are happy to just have a point of contact for clients, then a simple website it best. But if you want to stand out from the crowd, a standard template with stock images and recycled content will not do.

Website Design and Inspiration

Offer something or an experience that your competitors do not. It’s not just about the design at first glance, which really detracts from your professional look. In addition, it has to do with inferior functionality. This includes colour selections, cramped text and error-riddled content. Research suggests that sub par website design can detract from marketability and your company reputation. This leads to a reduced ability to improve conversion rates.

Website Layout 

With the billions of search listings on the internet competition is fierce. Gone are the days when a splash page with a few keywords and a phone number would do.

You now have to consider video and voice recognotion, on top of optimised content and image galleries. Consider then social media and blogging platforms that link back to your money site.

Todays consumer is no fool. If your website is sub par, it will hurt you.

What Drives Price

Many variables drive price. Especially the reality that responsive interactive design is only on the increase. Currently there are more than 230 potential display sizes. Therefore more and more money hours are being spent to ensure a high quality website design that is practical  and reactive across all visitors devices.

Enhancing visitor experience pays off. 63% of activities caused by mobile searches happen within one hour of the hunt. Web sites that are not simple to browse will make consumers to go elsewhere. Of course all this is meaningless if your website is not in front of peoples eyes. This is where search engine optimisation comes into the picture.

Sites must be built in a way so that the option to be SEO’d in the future is always available. The conventional website cost for small business price in todays web market is around $2500 to $3000.

“According to Moz.com, studies have found that 76% of users consider the most essential aspect in the design of a web site is being able to locate the things that they need”.

You Get What You Pay

It’s true that you can get a site that is free to build yourself or pay to get a cheap one outsourced overseas. But it’s a shortcut not recommended. Very often these options leave you unable to optimise and leave you wallowing on the lower search pages.

Calculate the cost of being nowhere in the search engines to your business. Do not let yourself get behind the eight ball, particularly in those crucial early building and infrastructure stages. A mediocre existence on the internet by choosing not to go with professionals will kill your opportunities of growing your business into the future.

Website Prices

Cronk Media is a professional Digital agency, offering specific services. Our charges are based on $85/hour and we charge between $1200 to $2500 for a professional website. This is an extremely competitive price in today’s market. The average being $120/hour and sites costing between $3k – $5k.

Please do not hesitate to call or email for a quick chat about your business website needs.

 

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