SEO Company Brisbane | Google’s Algorithm and Your Website

A good SEO company Brisbane can help your business grow online. Have you ever tried to do an online search on a subject that revolves around your core business? Did your site rank on the first result page or did you have to dig a little deeper to access it? While the latter can be disappointing, it doesn’t necessarily mean that you have a lousy website. The problem could be that you are missing something valuable that Google’s algorithm is looking for.

Still, Google’s indexing algorithm continues to puzzle business owners, especially because it keeps updating it constantly. This makes it incredibly hard for most businesses to become accustomed to the changes as they happen. Fortunately, DC Digital, an SEO company Brisbane, is highly equipped to help companies establish favourable SEO strategies that are tailored to meet Google’s new standards.

What is Google’s Algorithm?

This is an automated system that provides answers from search queries lodged by users. It is a series of complex programs that rank websites and determine which ones to display on top search engine result pages.

Google’s algorithm sends out bots or crawlers to scan through the hundreds of millions of sites on the internet, analyse them and their content to provide users with results in a matter of seconds. The goal of Google’s algorithms is to give every single user who launches a search with an ordered list of the most relevant websites for their query to enable them to get the exact answers they are searching for.

How does Google Algorithm index your information?

Google’s algorithm uses language models to understand the intention of your words based on the context, your location and more. It navigates web pages through links, copies the pages and sends them to Google’s servers. Google then disregards pages with invaluable content that either duplicates an existing page or offers little to no value for users.

How Google ranks web pages | SEO Company Brisbane

Once Google has indexed your content, it lists it on search engines. This is an essential aspect of SEO as it ensures your page is visible to your target audience, thereby boosting your profitability. There are specific metrics that Google uses to rank web pages. It uses these factors to evaluate a website’s quality, authority, and overall value to avoid servicing low-value results to its users. While Google keeps updating its algorithm, there are certain aspects that they look at to rank websites. A good SEO Company Brisbane can help you target some of these;

• Quality content
• Engaging content
• Number of quality websites linking to your site
• Publication date
• Location of business
• The amount of time people spend on the website
• Usability and general technical competency
• High page speed

The presence of keywords is another important metric that Google takes into consideration when ranking pages. Keywords suggest the subject of your content. This, however, does not mean that you stuff your content with multiple keywords. Google ranks pages that use their keywords optimally, ethically and sincerely, and punishes those who stuff keywords and use them unethically.

 

How to use SEO to boost your ranking on SERPs

SEO provides one of the most effective ways to rank on SERPs. There are some methods you can adapt to have your page rank for search terms that are relevant to your website. At DC Digital, we aim to improve the value and performance of your site to ensure that it receives high ranking signals that Google can use to analyse it. We adopt all the necessary tactics to make your site attractive to Google’s algorithm. When you provide Google with high-quality, user-friendly, authoritative and technically adept web content for its users, it rewards you by ranking your website high in their SERPs.

If you are not experienced enough with SEO, the information provided here might still seem hard for you to comprehend. This is why we highly recommend that you work with an SEO company Brisbane to manage this aspect of your digital marketing. At DC Digital, we are always watching closely and making sure that your site is good to go according to the new changes.

We work hard to create a website that will help your visitors, answer their questions and provide them with what they are looking for. This will ensure that your audience loves your site, they spend more time on it, and share it with their friends, improving your visibility.

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