SEO Services vs Print

SEO Services vs Print

SEO Services vs Print Ads | You May Be Surprised

The Necessary Shift to SEO Services vs Print

A marketing budget is amongst the most important financial considerations of growing and keeping your business viable.

The evolving power of the web has created a shift in marketing budget strategies. The decline of print media is apparent. Yellow pages printing it’s final copies this year and the global drop in newspaper circulation. businesses are making the shift. It is essential that the percentage spend is allocated to develop growth in business. That growth area is online.

Print to SEO

Yellow pages was a critical spend for white- and blue-collar business. The delivery each year was time for celebration. The average cost for a Full-page advertisement is $2,500 to $5,000 a month. Equating to $30,00 to $60,000 a year. With a one-off annual delivery, it was often a long wait for your advertisement to be in front of your potential customer. I haven’t seen or read a Yellow Pages in years.

Often an advertisement in the city newspaper accompanied the Yellow Pages budget. The cost of a Full-page spread is $21,479, with an 8th page costing $2,684. According to Newscorp this ‘spend’ reaches 307,000 readers a week.

SEO Services vs Print Ads | The Spend $

So, what is the direction for marketing budgets in 2019?

 

Website traffic causes phones to ring. With around 6.8 Billion searches on the web per day your business will be seen. A successful Organic Traffic campaign takes perseverance and patience. Employing a Search Engine Optimization (SEO) specialist will promote a steady flow of visitors to your site.

I admit running a print ad is easier, less effort and not as over whelming. But it is also far more expensive with a 20th of the reach. Print also has a near “zero investment value” for the future exposure of your product/service. Branding it is ok, but can you afford to spend that much for just branding? Print advertisments end, search results do not! With that in mind let’s take a look at some costs.

The impact of your ‘spend’ on a single print advertisement, pales in comparison to the Search Engine Optimisation of your business website. Invest in the future. Consider this the next time you are weighing up seo services vs print ads.

“The most powerful warriors are patience and time”. Leo Tolstoy

MediaExposureApprox. Cost
Yellow PagesCity SpecificFull page$60,000 per year
Newspaper307,000 Per WeekFull page$21,500 one off
BillboardsLocation Specific6x3m single location$36,000 per year
SEO  ServicesWorldwide 6.8BKeyword Optimisation$12,000 per year

 

The web is hugely powerful. Your business website is powerful. Directing traffic to your website is less costly than other forms of advertising. The initial patience and time is worth the results.

Best Websites In Brisbane

Best Websites In Brisbane

Best Websites Brisbane All Have Things In Common

 Below are just a few points on what we think you should spend some time considering. When building your new engaging website, these points will save you time and money if planned in advance. Some ideas you may disagree with but design is a subjective medium with loose boundaries. So keep an open mind when it comes to presenting your business online and remember to try new ideas. The internet is constantly changing.

Easy to navigate

I can not overstate and emphasise this point enough. The best websites will have an ease of navigation. It is the single most important factor of a great website, behind engaging original content. If you can not easily guide a visitor through your offer they will leave, simple as that.

Great navigation is seamless and it makes your important content stand out more when you get it right. The user is purely focused on your offer and feels an ease in dealing with your business. This will immediately place you ahead of the rest.

User experience is the beginning to take the lead over traditional website optimisation. Great for SEO!

 

BE CRYTAL CLEAR

It is extremely important to state your purpose from the very beginning. You are probably thinking this goes without saying. But you would be surprised at just how many sites get this first step wrong. All future design decisions will be made around this very clear purpose or “value proposition”. If you do not assure your visitors that they have found what they’re looking for, they will leave.

The average time a user gives a website is between 10 – 20 seconds. This is the timeframe before they have made a decision about your business and click away. So get this right! A blend of the right content, images, usability, load times and functionality are all important factors. This helps the user trust your site and use your product or service.

 

FAST LOADING

As technology improves we are all getting less and less patient. We expect fast and instant results when searching for what we need online. Loading times can be a major nuisance. Loading times can also harm your rank in the search engines.

Google has become very clever over the years, we can all agree on that. It now considers the pace in which your website loads and the time a visitor spends on your site in its ranking factor. If your site is slow and people are leaving frustrated before arriving, don’t expect to show on page one anytime soon.

People leaving your site is known in the industry as a “bounce rate”. If this factor is high, it is a good indicator that your load speed is low and needs some work.

Best Websites Brisbane Will Lift Your Game Online Tenfold!

Content Marketing

Over the years, content marketing has demonstrated that it provides one of the highest returns on investment (ROI) compared to other digital marketing strategies. Content marketing is also more affordable than most digital marketing tactics. If you are in an industry that benefits from content marketing, it is advisable that you contract out writing jobs to save time. Be wary though of extremely cheap content creation. Some of these overseas-based writers will duplicate content. This will in turn hurt your rankings. Quality rarely comes cheap.

Search Engine Optimisation

This is the most proven web marketing method today. For this reason, it is more expensive than other digital marketing services. SEO helps to improve your website’s visibility to potential clients. The monthly average cost of SEO services ranges from $499 to $1,500 dependant on workload.

 

Email Marketing Campaigns

This is another effective digital marketing strategy with one of the best ROIs of all marketing options. It is also quite simple to do on your own. Email Marketing allows you to distribute information to a vast and specific audience without the cost of the traditional screen or print advertising.

Pay-Per-Click (PPC)

This service can be provided by both freelancers and agencies. Just like SEO, PPC is also high in demand and has a decent ROI. The web marketing costs associated with PPC vary from $250 and $1,500 per month.

Is the cost of web marketing dragging your business down? Contact us today to talk about our approach and pricing. At Cronk Media, we boast of a team of professionals that are filled with excellent digital marketing ideas and listening skills to increase your ROI in a sophisticated online marketplace.

Do your research when hunting out best websites Brisbane. It pays to get it right. 1300 186 262

Best SEO Company Brisbane

Best SEO Company Brisbane

Why You Need The Best SEO Company Brisbane

 

It’s obvious why you need the best SEO company Brisbane, REVENUE! Getting your business in front of the eyes of the people looking for your product is paramount to success. You need to find the  very best SEO if you want the ROI. Creating a visible and easy to understand brand online, flows down through all your other digital marketing strategies. Moving forward into 2019, no area could be more important for your future business survival than online investment.

Better Information

Everyday companies are coming up with strategies to gain better placement on major search engines. With Adsense and Google Analytics, businesses are getting more reach everyday. They also have access to better assessment tools. These tools come in handy during strategic remapping and targeting. Cronk Media has the platfroms in-house to monitior all your key metrics.

Real Scalability

How wide can you expand? With the online space taking over virtually every aspect of life today, there is no limit to how far your brand can reach. You can easily take your business to global heights just by connecting to the right audience. We learn  the needs of your clients through the practical use of analytical tools. Which helps us know the aspects of your business we need to tweak to attain dominance.

Excellent ROI

An effective email marketing strategy, for instance, will use less money to start off. With a decent conversion rate, you could attain impressive sales. Other strategies, such as lead generation, content marketing, and affiliate links also have great returns when they’re executed correctly. All of this stems from greater exposure through targeted SEO. Compare these costs against say radio or print advertising. Search Engine Optimisation comes out way on top.

Great Customer Service

Effective customer service will make your potential client feel valued. As we all know, angry customers are very hard to win back. In fact a recent study showed that customers would tolerate incompetence over rudeness. With Artificial Intelligence set to become even better, companies have a better chance to remedy this issue to their advantage over their competitors.

 

seo company in brisbane

Stay Active

Always stay active when it comes to your SEO marketing, of course not to the point of harassment of your followers; we all know these folks. The search engines include “activity” as part of their overall ranking considerations. It doesn’t matter how big or small your contributions are, you just have to be consistent. It could be in the form of a blog article or a Twitter post or even commenting on some forums that are in your business niche. Whatever it is, stick at it and you will see results with perseverance and a little bit of work. Best SEO Company Brisbane is available with a decade of expert advice.

Remember The Basics

There are 4 basics to remember about SEO marketing; content must be relevant, interesting, valuable and continuous. Stick to these 4 main principles and your website traffic will increase, guaranteed. If you want to create a buzz around your brand or product, it has to be relevant, but more importantly interesting, giving value to the reader. This encourages engagement, which converts to more website visits. Site visits are an important ranking factor. It tells the search engines which website to show in the results. Of course proper tags and keyword structures need to be followed also, but great content is where it all starts. Think about it, which content do you share via your social media channels or by word of mouth, the interesting stuff right? Chances are we are not going to share that boring article to our colleagues and friends, no matter how well “SEO optimised” it was. Awesome content continues to be one of the best ways to increase your enquires and get the search engines to sit up and take notice.

Experiment, Test & Repeat

Check out this guide on web marketing for small to medium business. Engaging your audience on social media has become an essential part of business in today’s climate. But what to write and where to find the right audience? Coming up with new an interesting content can be a challenge even for the pros in the business. There is no magic formula as all businesses are unique, and their audience’s needs are different. Our best advice is to be inventive and original. Remember to test numerous different platforms and monitor your results. What doesn’t work on Twitter for example may have great success on Medium or Pinterest. It is not always a bad post, it may just be in front of the wrong crowd.

Be Patient

SEO marketing, when done right, will provide more free leads than any other source. Have a clear plan and stick to it. Many businesses make the mistake of guessing with a “little bit here and there will do” approach. This will never get results! A strict monthly SEO plan and schedule is the only way to improve your search rankings. Once you have implemented a sound SEO strategy for your website and digital marketing, you can expect your website traffic to increase sharply. If at this stage you are thinking this is all too complicated, you can just hire us to handle it on your behalf. We’ll research your target niche, set your goals and build a branding plan. This will ensure for long term success.
best seo company brisbane

(One of our clients experiencing a massive upflow of visitors to his website. 528% over the past year!)

The Power Of Influencer Marketing

Influencer marketing involves marketing services and products to people who have a influence over the things other individuals buy. This industry influence typically stems from someone’s experience, popularity, or reputation. Marketing to an audience of influencers is comparable to word of mouth marketing, but it doesn’t rely solely on explicit recommendations.

Influence may come from a wide assortment of places. Any person, group, manufacturer, or location could potentially be an influencer. By way of example, celebrities are often utilised to promote products since they’re highly respected and extremely visible. Best SEO company Brisbane usually recommends targeting a known local community figure to start things off.

Blogging

Bloggers have become significant influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more reliable than traditional advertising. By using influencers, companies can avoid much of the cynicism and scepticism that is directed at directly forward advertising messages.

This kind of marketing is unique because it appeals to the needs of the influencer as opposed to the customer. Companies must give influencers respect and form open and organic connections for the influencer to endorse a product. This may include giving the influencer accessibility to a soon-to-be released product, or inviting the influencer to visit the company in person.

Beware The Fake Influencer

For a marketer, registering up a real influencer is quite a challenge. There are no definite checkboxes to be ticked to make sure that he or she is somebody who can really kick up a storm from the social networking circles. However, it is always possible to do some groundwork to check if their so called fan following is accurate and existent.

Here are the typical characteristics that influencers with fake followers exhibit:

  • A very sudden burst of followers.
  • Demographics of their followers are inconsistent.
  • Engagement from their followers is suspiciously low.

When using fake followers for influencer advertising, there’s always the risk of missing actual followers amidst the barrage of fake ones. Influencers who aren’t able to maintain constant engagement with their authentic followers will definitely lose their standing soon which will hamper their affiliated brands’ picture too.

The bottom line is, influencer marketing is a great strategy only if the followers are authentic and genuine. Influencers with fake followers can really rust the social media marketing process compared to energise it. In the long run, ‘original’ content is always the King! Fakes don’t last. A best seo company Brisbane, Sydney & Melbourne will know this, so be sure to ask advice before falling for a tricky cash grab. They are more common then you would think.

EVERY YEAR THE competition in the SEO world GETS TOUGHER

Page 1 market share of the search engines continues to become more and more competitive each year. Fewer page 1 ranking spots are available now with the increase of paid ads space. In order to stay competitive (now and in the years to come), you have to have a long term SEO action plan.

  • Why – Websites that show higher in the page results, receive more traffic because people trust them more. Simple as that.
  • How – Adhering to the latest industry algorithm updates and applying these search-engine friendly requirements to your website.
  • Who – anyone who wants their information found on the Internet and wants everyone to know about it.
  • When – Always – SEO is ongoing. You have to monitor your website statistics constantly. Current content will always rank better.

For The Sceptics

Search Engine Optimisation will forever be thought of by some to be a scam. Other people will forever think it is a waste of time. While others will whole-heartedly agree that SEO works.

Consider this; If you ask Google about SEO, they appear to suggest that they disagree with the concept of SEO (which is essentially the manipulating of the search results).  While at the same time, they (Google) know they need people like us to help people set up their websites in a way so Google can read them properly. If Google cannot read all these millions of websites, how would they ever be able to return you the search result. Especially return a result with any were  any accuracy? Making sure your website fits in with Googles guidelines is SEO.

When Google returns your website in the results it is not luck or magic. It happens because we (SEO engineers) have tailored your site to be the most attractive to their specific algorithms.

It is this fact that puts to rest the SEO “real or not debate”. In order for Google to do their job, ours (SEO engineering) has to exist. Hence if you want to rank in the search results you must have SEO.

SEO Company In Brisbane | How Much Does It Cost?

SEO Company In Brisbane | How Much Does It Cost?

What Will SEO Cost | SEO Company In Brisbane

How much must you be paying for SEO?

It doesn’t matter if you’re a brand new business or a long time running company, if you’re not exploring SEO your destined to fail with online promoting. Nearly every business owner these days should decide what proportion to pay on search engine optimisation (SEO). This isn’t an if question. SEO services is imperative if you’re aiming to take your business on-line.

The questions you need to raise are, “what is a lead worth to your business, therefore what proportion should be outlaid for SEO?” Well to answer that question and hopefully some additional issues concerning SEO, continue reading.

seo company in brisbane

(One of our clients experiencing a massive upflow of visitors to his website. 528% over the past year!)

IMPORTANT: A Quick Word about ROI

As with all things, you want to see a return on your investment. This is never more true than with search engine optimisation services. Ask yourself what a lead is worth to your business and then calulate your investment.

Ask yourself which scenario sounds more expensive.

1. Spending $750 a month over 6 months ($4.5k), reaching page 1, for a $10k return in sales? (+$5.5k)

2. Or spending $300 a month over 6 months ($1800), reaching page 2, for a $1k return? (-$800)

This is a likely scenario you are facing. Page 2 and 3 will never return your monthly investment, guaranteed! So be aware what looks like a bargain deal, can be a fast way to draining your resources.

Frequently Asked Questions

 

What is SEO?

SEO stands for Search Engine Optimisation. It refers to the practices and techniques that help your website become visible to people searching online. Basically, SEO is the manipulation of your content into a format that search engines can better understand in order to rank you higher.

 

How much does SEO cost?

We have customers on $500 a month to $1500 a month. There is no one price that fits all because the value of a lead and the competitiveness of the market vary from business to business.

 

How long until I start seeing results?

An average time span is about 3 to 6 months before real website movement begins to show.

 

What is on page SEO?

On-page SEO is work that primarily takes place on your website. It includes content creation, internal page linking and tag distribution like title tags and alt tags.

 

What is off page SEO?

Off-page SEO is work that primarily takes place off your website. This includes content creation on different URL’s, back linking, site submission and social media.

 

How much does a website cost?

Prices start from $1200 for a standard wordpress website. Again the price will vary depending on the client’s particular requirements.

 

How long does it take to build a new website?

Timeframe is dependant on both parties having a fast exchange of information. The usual turnaround time on a new website build is 2 to 3 weeks.

 

Do you redesign existing websites?

Yes we do. A redesign of an existing website will start at $750. This is dependant on how many extra pages and features the client requires.

Hiring an SEO Company in Brisbane and the Variable Pricing

So, what must you anticipate to pay? Here’s a survey of the variation of the prices in keeping with the payment models described above. (these figures are area units taken from a 2011 SEO-moz survey of five hundred consultants and agencies.)

Monthly Payments: Pricing starts from $499 per month. Because the value of a lead and the competitivness of the market is unique to each business niche, pricing is client dependant.

Consider This: Yellow Pages (and lets be honest, who even has a copy anymore) , charges between $2500 – $5000 per month for a page ad. Up to $400 a month just for a business card listing. Search engine optimisation is the best long term investment in your business you will ever make.

Contract services: New Businesses that are simply testing the waters in SEO sometimes select a contract service as an entry purpose. Typical contract services embrace things like SEO copywriting, web site content audit, link profile audit, social media web site setup and website builds. These services typically fall into the range of between $500-$3,000.

Hourly consulting rate: Search engine optimisation consultants, whether individuals or agencies, usually charge between $100 and $150 per hour.

seo company in brisbane

Types of Payment Models

To understand the prices we explain below, you need to firstly understand the various payment models employed by SEO agencies. SEO professionals generally supply four completely different kinds of services and payment:

Monthly payments: Simple. Purchasers pay a fee every month in exchange for an agreed-upon array of services. The “monthly payment” is the preferred payment model. You will find that most SEO companies in Brisbane will prefer this approach.

Contract services: 99% of  SEO organisations sell contract services. Most of the time before a client is prepared to engage in monthly payments, they’ll choose a contract service that they need to get completed i.e set up a landing page.

Custom Projects: Custom project fees are created specifically for a private client. Pricing varies in keeping with the project. As an example, a local motor vehicle body works shop could need help with their local on-line selling. The client then decides that they also need the agency to handle their social media accounts. The motor vehicle body works shop and also the SEO agency can pick the scope and price of the project.

Hourly consulting: This well known consulting model is an hourly fee in exchange for services or data. Most SEO companies offer all these payment choices. Likewise, purchasers may work with a company and use more than one model. As an example, a customer could enter into a monthly retainer. Then purchase a contract service. Also engage in a very special project with the agency, therefore getting into 3 of the payment models.

SEO Company in Brisbane | Beware of the Promises 

Did you actually assume we might leave you hanging and not have things to look out for? To assist you wear down unethical business practices, be suspicious of the subsequent promises:  

Instant results.

True, some SEO practices will get “instant results” by cheating the system. However be warned that these results will hurt you in the long-term. Instant results usually involve unethical SEO practices that are against webmaster tips put out by search engines. Just a heads up if you do employ an agency that offers instant results. Google seeks out these techniques and agencies and penalises them. This leads to lost rankings which will take months to recover.  

#1 spot on Google

If a company guarantees you the number one spot on Google, it sounds nice. Hopefully, you’ll be ready to receive the business. However, it’s not a thing that a firm can promise to hand over to you. Usually it is a trick where they have you listed on google maps, not the search listings.  

Costs less than $450/month

Once it involves SEO, you aren’t buying the bottom price; you’re seeking a return on your investment. If your competitors are spending 10 hours a month to your 4, how can you expect to beat them. Be very cautious of the lowest costs or “unbelievable deals.”  They are the scams that will bleed you dry for zero return on your investment.

SEO Company Brisbane  

Shady link building services.

Link building could be a major factor in SEO, and you can’t have a highly-ranked web site without building links. However there’s a dark facet of link building. Link trust is gaining importance to seem high within the rankings. Before you enter into a meeting for link building services, make sure that their link building services are moral. You need white label services. You will also need to ask them to gain links from a business in your trade.  

SEO takes time.

It’s not an overnight success, that is why a monthly retainer is best. Think about SEO as a long term investment. Aggressive campaigns and high budgets could have their place, however the foremost enduring SEO results return from a semi permanent relationship. Be mindful of any seo company in Brisbane that promises ‘overnight’ success.  

SEO modifications happen everyday and your rankings will change.

Google did over five hundred updates last year thus expect some changes to happen. Also, the sector is packed with competitors, and rankings rise and fall with the ever-changing of algorithms. One-and-done SEO tricks merely don’t work. It takes constant watching to keep your web site ranking well and functioning at top-notch levels.  

Not all SEO firms are created equal.

Again, SEO isn’t about who has the bottom costs. It’s about finding the most effective SEO professionals for you. Search for an SEO agency that defines its scope of services  

SEO is vital.

Do it. The purpose of your website is to extend business. In order to do that you want traffic that will increase clients, and over all will increase profits. The sensible factor is to pay what it takes to keep your website findable by the those who are looking for you. Think ROI.  

Hiring an SEO professional is best.

You might be asking yourself, “Is SEO one thing I will do on my own?” There are a little share of business owners or professionals that have the talent and savvy to try and do their own SEO. Even so, comprehensive SEO takes far more time than most business owners will afford.

Even an employee who “knows plenty concerning SEO,” are going to be troubled. They just can’t deliver the extent of services and excellence found in a SEO agency. You’ll seldom end up on top if you are attempting to go it alone, and you’ll never get a similar level of ROI that you just would with a competent SEO agency.

 

  • Tracking systems are key to analysing data and getting the right strategy in place 
  • What to do with this information is our area of expertise

Take the advice of an experienced SEO company in Brisbane

 

 For most businesses, SEO is that the highest ROI promoting effort. The profits it provides exceed the worth of alternative promoting approaches. Direct mailing, broadcast advertising and online ads.

The question isn’t “Do I want SEO services”; it is what proportion should I pay for SEO services. As long as you decide on a top quality SEO firm, your decision can cause unbelievable amounts of revenue. Read more about SEO.

 

Adapt or Kodak Yourself

The Kodak story has become some sort of folklore of what happens when you stall on adapting. In the 80’s Kodak was the camera king. It ruled full stop. But when digital photography came knocking, Kodak scoffed. That scoff would go on to bite them in the unmentionables.

You do not want to be the Kodak of your industry. Everywhere you look, companies are pumping massive resources into grabbing a chunk of online space. If you do not get in on that action, you’re going to be drowned out. There is a sea of other similar companies that are maximises there opportunities.

 best SEO

 Do you want to level up your business? Talk to us today and lets find a way forward for your business.

Call Cronk Media and see what we can do for you. We are an SEO company in Brisbane and would love to help you maximise your revenue. Call 1300 186 262.

SEO Company Brisbane | What Is A Google Algorithm?

SEO Company Brisbane | What Is A Google Algorithm?

SEO Company Brisbane | Google’s Algorithm and Your Website

A good SEO company Brisbane can help your business grow online. Have you ever tried to do an online search on a subject that revolves around your core business? Did your site rank on the first result page or did you have to dig a little deeper to access it? While the latter can be disappointing, it doesn’t necessarily mean that you have a lousy website. The problem could be that you are missing something valuable that Google’s algorithm is looking for.

Still, Google’s indexing algorithm continues to puzzle business owners, especially because it keeps updating it constantly. This makes it incredibly hard for most businesses to become accustomed to the changes as they happen. Fortunately, Cronk Media, an SEO company Brisbane, is highly equipped to help companies establish favourable SEO strategies. These strategies are specifically tailored to meet Google’s new standards.

What is Google’s Algorithm?

This is an automated system that provides answers from search queries lodged by users. It is a series of complex programs that rank websites and determine which ones to display on top search results.

Google’s algorithm sends out bots or crawlers to scan through the hundreds of millions of sites on the internet. They analyse them and their content to provide users with results in a matter of seconds. The goal of Google’s algorithms is to give every single user who launches a search with an ordered list of the most relevant websites. This then enables them to get the exact answers they are searching for.

How does Google Algorithm index your information?

Google’s algorithm uses language models to understand the intention of your words based on the context and location. It navigates web pages through links, copies the pages and sends them to Google’s servers. Google then disregards pages with invaluable content. It also ignores pages with either duplicates an existing page or offers little to no value for users.

How Google ranks web pages | SEO Company Brisbane

Once Google has indexed your content, it lists it on search engines. This is an essential aspect of SEO as it ensures your page is visible to your target audience. Thus boosting your profitability. There are specific metrics that Google uses to rank web pages. It uses these factors to evaluate a website’s quality and authority. Essentially Google is looking for the overall best value to return to its users. While Google keeps updating its algorithm, there are certain aspects that they look at to rank websites. A good SEO Company Brisbane can help you target some of these;

• Quality content
• Engaging content
• Number of quality websites linking to your site
• Publication date
• Location of business
• The amount of time people spend on the website
• Usability and general technical competency
• High page speed

The presence of keywords is another important metric that Google takes into consideration when ranking pages. Keywords suggest the subject of your content. This however, does not mean that you stuff your content with multiple keywords. Google ranks pages that use their keywords optimally, ethically and sincerely. It punishes those who stuff keywords and use them unethically.

 

How to use SEO to boost your ranking on SERPs

SEO provides one of the most effective ways to rank on SERPs. There are some methods you can adapt to have your page rank for search terms that are relevant. At Cronk Media, we aim to improve the value and performance of your site. Ensuring it receives high ranking signals that Google can use to analyse it. We adopt all the necessary tactics to make your site attractive to Google’s algorithm. You have to provide Google with high-quality, user-friendly and technically adept web content for its users. It rewards you by ranking your website high in their SERPs.

If you are not experienced with SEO, the information provided here might still seem hard for you. This is why we highly recommend that you work with an SEO company Brisbane. You need to manage this aspect of your digital marketing. At Cronk Media, we are always watching closely and making sure that your site is good to go according to the new changes.

We work to create a website that will help your visitors and sell your service or product. This will ensure that your audience loves your site. They spend more time on it, and share it with their friends, improving your visibility.

Digital Online Marketing Works

Digital Online Marketing Works

Digital Online Marketing | Cronk Media

At Cronk Media we love small to medium businesses. After all, they’re the lifeblood of the local community and therefore the economy. However we tend to consider ourselves much more than simply business partners. We work hand-in-hand with local businesses to foster community involvement and facilitate and maintain a healthy business image.

As digital online marketing specialists, we are committed to creating solutions to your online problems.

 

We Create, Implement & Monitor Digital Online Marketing Campaigns That Work!

Cronk Media is a groundbreaking digital online marketing company that gives a full vary of client engagement services. We assist businesses enhance the method they connect with customers, build loyalty, manage content and track their results. We facilitate businesses of every kind increase their visibility by using a strategy. Our customers can return back to running their business, as we work behind the scenes to deliver them results.

In most cases buyers or “potential customers” are searchers. They all go not to their computers and let their fingers do the typing. They search for the cheapest painters or the closest pool cleaner for example. So when you consider this, your digital online marketing presence is extremely important. Actually its more than just very important, it’s vital. A recent study conducted by Pew Research stated that 8 out of 10 people are now searching and shopping online. That’s 79 percent of people now browse and shop on the Internet. That’s up from less than 2 out of 10 back in 2000.

Let Cronk Media put what you do onto your potential customer’s radar. Lets get your product noticed, clicked and sold. It all starts with a Cronk Media strategy customised specifically to your business niche and goals.

 

digital online marketing

Our Promise To Our Customers

Cronk Media’s mission is to assist our customers grow their business and increase their revenue. We make the complicated easy with our competitive digital online marketing services.

Search Engine Optimisation Services | The Right Direction

Search Engine Optimisation Services | The Right Direction

Search Engine Optimisation Services

You have exactly what your customers need. But are they able to find you? That is where search engine optimisation services come in. With increasing internet availability, the customers of today turn to search engines for even the simplest solutions. However, it is up to you to make sure your customers can locate you. Fortunately for you, helping businesses get discovered by their clients online is what we do best.

Cronk Media is an SEO company in Brisbane that has been helping their clients grow their businesses online by directing the right people towards them. We achieve this by utilising the best and most up to date technologies coupled with our SEO friendly practices.

Our specialists are always striving to deliver value to all our clients by executing search strategies that are relevant. Also well researched and designed to meet their goals. If you are looking to build on your SEO in Brisbane, you are in the right place.

 

Why We Are Your Best Choice For An SEO Company, Brisbane

Cronk media is a reputable SEO company that has become proficient at keeping up with the dynamic algorithms of search engines. We understand that a constant online presence is an important part of any business. Our vast experience focusing on a small group of select clientele make us stand out amongst our competition.

Everyone here prides themselves on our capacity and resources to fulfil all our client’s SEO requirements. Working closely with our clients to find out their online marketing goals, we tailor packages to suit business needs.

 

Why Hiring a professional is crucial

Search engine optimisation is an important factor that impacts your website’s ranking. Without effective SEO, you are leaving money on the table and are basically giving it to your competitors. Can you and your business afford that?

Undertaking SEO on a business website can be a long and challenging process that takes a lot of hard work, technical expertise, tenacity, and persistence. For you to achieve better optimisation and ranking, you need to hire a company that provides professional Search engine optimisation services. At Cronk Media we are all about collaborating with your team to understand your needs. We start with an hour consultation with our clients which aids us in planning and executing the right strategy.

 

Our Search Engine Optimisation Services

We provide a whole gamut of best SEO plans to ensure your business is ranked high on the first page of search engines. Our services include, but not limited to;

• Keyword research & analysis
• On page SEO
• Off-page optimisation
• Audits and marketing plans
• Technical SEO, including Google Analytics  & Google Console Setup
• High-quality contextual link building
• Content Development and Optimisation

Here at Cronk Media, we are always striving to help small to medium-sized businesses boost their online presence and get found on Google, among other major search engines. We boast a 95% customer retention. Combined with a consistently positive track record and customer service. We truly believe we are the best SEO Company Brisbane for your business. Our packages are flexible and can be tailored to meet your budget and needs. Contact us today to secure a better rank on search engines, increased traffic and more qualified leads for your business.

 

Building Links That Last | Website Optimisation

Building Links That Last | Website Optimisation

Website Optimisation External & Internal

As you probably already know, Google ranks pages higher in SERPs (search engine result pages) based on the authority that they command. Links help to build up a page’s authority as well as improve its search engine optimisation (SEO) value. Still, not all kinds of links are created equal. The right kind of links can improve your online reputations whereas using the wrong ones can totally tank it. Ask an experienced website optimisation specialist before starting your link building campaign.

At Cronk Media, we like to remind our clients to check the value of links before adding them to their site. The same applies to those linking to their sites as well. It is crucial to check if these links are useful or if they could hurt your SEO ranking.

 

Here are 4 link building tips to help enhance your website optimisation

 

Build Links with Reviews

Reviews provide an effective way to build organic, natural links to your site from authoritative sites. Reviews help to build credibility, confidence as well as site useful content from your site. Whenever you have a new service or product, find several online influencers in your niche and ask them to try it out and review it. If they try it and love it, then you can count on new business and extra links too.

Identify Link Opportunities

This is another great way to build valuable links. All you need to do is find content where your link would fit, and then reach out to the site owners to request that it is included in their content. Here is how the process goes;

• Start by looking for content that relates to the content you are building links for

• Once you have gotten one, check the site’s domain authority to make sure that a link from their site will enhance and not hurt your site’s authority

• Find the contact information of the site owner and send them an email detailing how your resource fits their content and ask them to consider linking to it. Make sure you highlight the value this link will have to them and their readers

• If whatever you are offering provides great value to the site, chances are that the site owner might consider it

 

website optimisation

 

Guest Blogging for SEO Link Building

Guest blogging is one of the most effective ways of link building. It works because, in exchange for a link back to your site, you offer value to the site owners. If you target your guest blogging carefully, you can soon build a varied and authoritative inbound link profile. Here is how to guest blog effectively:
• Start by identifying sites that accept guest posts
• Create a bio that promotes the lead generation and link building
• Pitch and curate stellar content

Social Shares for Link Building

Although social shares are not a direct ranking factor, they can help indirectly. The more your site’s content is being shared on social platforms, the more people will see and link to it. This is why the highest ranking content has the most shares. Therefore, it is crucial that you include social sharing buttons on your site and content to improve your website optimisation.

Read further as to whether search engine optimistion is the right direction for your business.

Search Engine Marketing Strategies You Will Love

Search Engine Marketing Strategies You Will Love

Search Engine Marketing Brisbane

Today, internet users conduct approximately 6.5 billion searches on search engines every day. Most of these searches are new opportunities for potential customers to find your website. The higher you rank on search engines for keywords related to your business. The higher your chances that users will visit your site.

Search Engine Marketing is one of the most effective techniques that companies can use to grow their businesses. It is all about being more visible on search engines. When potential consumers search for keywords that are linked to your business they find you. Search engine marketing ensures consumers find your products or services first when searching.

Here are search engine marketing strategies you will love:

 

Some Search Engine Optimisation Steps

 

Keyword Research

This is the first significant step in any SEM campaign. Keyword research involves using your knowledge of your audience. Your company and industry coupled with the right research tools determine which terms you should target. These words are what will make your business rank in search results. It will also help you create effective ads, content and more.

Other than general keyword research, you should research geographical keywords. This enable you to customise your content on the location you serve. This will also help your business rank in local searches for your products and services. Geographical keywords will also help you show up in Google map result.

 

Content Creation

Once you are done searching for the right keywords, it is time to put them to use. Content creation is the most important part of search engine marketing. Since your pages are what rank in search engines it makes sense. Without useful content, your page may not be visible to searchers. If it does not offer them the information they want, they will search elsewhere. When you take the time to create rich content, you give Google something to rank. You also gain the ability to be seen by your target audience. Most marketers think of content as simple pages of text. However, the material includes everything from written content like blogs, and articles to visual content like videos and infographics.

You should strive to create content that answers questions. Content that benefits your target audience will rank on search engines. Visual content is highly recommended as it makes your pages more interesting. It also enables visitors to stay on your website longer and decreases bounce rate. Google deduces these factors as a better user experience.

 

Optimising Tags and Headings

This is another crucial strategy that allows you to gain visibility on search engines. You must optimise your headings and titles for your target keywords. This allows Google to determine what a page on your site is all about. However, be careful not to keyword stuff by adding keywords where they do not make sense. This can hurt your SEM efforts. Google looks at more than just keyword mentions. It looks to see that users are getting the information they are looking for and that it is of top quality and beneficial to the reader.

 

User- Friendliness

This refers to how easy your website is to use. The quality of browsing experience it provides your visitors is paramount. This plays a major role in how well you rank in search results. Google wants its users to enjoy the best possible experience. One of the significant elements of a user-friendly site is easy to use navigation. This ensures visitors can find what they are looking for easily.

Another essential feature is page speed. Most users do not want to wait around for a page that is taking too long to load. Hence, if your site is not sprinting, you might be losing out on customers.

 

Beware Cheap Website Design Brisbane

Beware Cheap Website Design Brisbane

The Trap of cheap Website design Brisbane

Designers these days charge a reasonable amount because of their creative work and their market in today’s world. Getting the affordable web designing services in Brisbane at your determined rate is something like decoding the jackpot out of the blue. But people in business still get lured when the web designing company offers the designing services at a very cheap rate. They do not even try to find out the reason behind it. Without thinking regarding the consequences of relying on the cheap rated designer firms, people give the contracts.

Choose cheap website design brisbane then here a fews things to consider

There must be specific reasons behind providing the designing services by a few companies at a cheap rate. Most of the time we do not bother to search the reason behind it, but that could lead you into trouble in the future. The major reasons explaining why you should always avoid hiring cheap website design Brisbane are:

Lack of Creativity

Creativity is a birth possession. It can never be created nor can you invent it. Therefore if a particular website designer is working for very low fees, then there must be something lacking. Would you really like to get a website at a cheaper rate but one which lacks creativity?

Lack of Proper Communication

The people who have no formal education regarding designing have one polarised thought on how they will resolve your queries and doubts and design the best website for you. The designers will not even understand your concept and business needs which will give rise to the communication gap. Cheap website design Brisbane companies that offer services at a lower rate possess web designers who are not sound on different parameters and can not think on their feet.

Awful Copy-writing

Visual impact largely gets influenced by readability. It takes just a few seconds to catch the viewer’s attention while surfing the internet. To write the content in a very productive and attractive way is a crucial job. So, would you like to get the terrible copywriting service only because the company is offering you the lowest price?

Fluctuating Deadline

This is another significant negative consequence that you may have on your site is fluctuating deadline. If you are paying less money, then you should have less expectation, and all the compromises are expected from your side undoubtedly. So never get disheartened with the compromises you are doing. So what if you are not launching the site on time at least you are paying a bit less. Really!

 

The Importance of Professional Web Development

Establishing Brand Identity

A professional web designer will have a definite plan before going about the development tasks. Developing a website has as much to do with creating a visual identity as it is about communicating important information about a product or service. A website must have a definite color scheme that is unique and relevant to the company. The logo must be placed in a position where it is visible but not intrusive. The entire website must be consistent in its visual identity so that it becomes memorable to visitors.

Thoughtful Structure for a Positive Experience

The importance of structuring the content on your website cannot be overstated. Nowadays, Internet users are extremely finicky about the content they read. One of the ways of how a website can attract individuals to read content, is by presenting them in ways that are easy on the eye. No user wants to read massive blocks of text. Data presentation and visualization is an important skill that a web developer will have.

Web Development vs. Web Design

Now that you know that your website’s visitors are so quick to judge, you have to agree that when it comes to hiring a website developer, you don’t want to cut corners. Going cheap for your website means going cheap for your brand. It is also crucial to note that we are referring to website development and not website design. These two terms are often used interchangeably. There are distinct differences between web development and web design.

Encouraging Interactions with Social Media Plug-ins

Internet users spend exorbitant amounts of time on social media websites like Facebook and Twitter. Incorporating social media plug-ins into your website is an excellent way to spur sharing and conversations. It can create a buzz around your brand and give website traffic and your ROI a big boost. Social login buttons leading visitors to popular social platforms you use actively can also support your overall SEO and content marketing efforts. Professional web development can effectively integrate social media into your web design for the best results. Cheap website design Brisbane and only considering price in the digital world can be a costly mistake trust me.

 

Web Design Services Brisbane | Smash Your 2019 Targets

Web Design Services Brisbane | Smash Your 2019 Targets

Web Design Services Brisbane

In today’s world, it is quite difficult to run a business without having a website as it opens the doors of your company to the world. The first place that clients reach before they can physically contact you is the website. However, things may not always be smooth, especially when you don’t have adequate knowledge of web development matters. This is because the internet can be a scary avenue that is littered with a series of jargons. The best way of navigating through it is by hiring professional web designers in Brisbane like us. We specialize in providing top-notch web design services.

Do not be scared or hold back from improving your visibility on the internet. Leave it to the experts and wait for the results.

Different Websites | Responsive Across All Devices

Whether it is a personal portfolio website, business website, a public portal or a site for a non-profitable organization, we can sort you out. We have an able team of designers that can work on any website.

We have dealt with clients from different spheres and the immense experience that we have acquired plays a significant role in designing different sites. We customise websites to match your preferences and your field of specialisation.

Designs That Meet Your Marketing Needs

Did you know that website designs play a critical role in marketing your business? An excellent and relevant design helps you achieve your marketing goals faster while a bad one holds you back from meeting your business targets. Through our custom designs, we can help your brand spread its name far and wide.

One way of achieving this is by focusing on the website’s architecture. We ensure that all the contents of your site are organized chronologically. This helps visitors to navigate without any problem, and in turn, they develop a positive attitude towards the website.

Another way through which our web design services can help you with your marketing is by optimizing the designs for SEO. We ensure that they are not only friendly to the search engine crawlers, but also to human beings in a bid to boost your visibility on the internet.

Unique Web Design Services Brisbane

Do you want to distinguish yourself from other similar businesses in Brisbane? Let us help you achieve this goal by delivering exceptional designs. We adopt a unique approach to doing things to help you stand out from others. It has been proven that unique custom designs act as selling points for businesses. All of our websites are designed with future SEO services in mind.

Our website prices range from between $1200 to $5000 for a large custom website. Call us to have a chat about what your particular needs are on 1300 186 262.

Professional Approach

We dedicate ourselves to meeting the needs of our clients, and we do this professionally. In fact, you will love working with us right from the moment that you contact us to the time that we deliver the project. All our dealings are straightforward, and we don’t hide any information from our clients. Most importantly, we always update our customers on the progress that we make regarding the designs.

Affordability

It is rare to find affordability and quality on one line, but with us, you are guaranteed of getting these two attributes. We give our customers high-quality designs at affordable rates to help you to stay within your budget.

So take that significant step of contacting us for our custom web design services Brisbane that will deliver results.

Web Design Services Brisbane

 

Creating a high quality superior web site which each looks superb. Functioning without fault involves many more levels than just aesthetics and sleek transitions. You need a web site which can rank well and catch the eye and thrive. That’s why you want a web site designer who prioritises links and solid content, as well as safe search engine optimisation techniques.

For organic and continual growth, white hat techniques like optimised content and link building are the method forward. Which must be designed into the very DNA of the website. Not only are they very effective, but they additionally offer worth and depth to your web site. Content is and continuously has been king, and that’s long been one of the guiding rules of SEO.

Nowadays, however, it’s not just about easy articles (gulp), it’s regarding infographics, video and helpful applications. It’s concerning thinking outside the box a bit. It’s about continuously returning to an exact key plan. Providing distinctive, valuable content that folks don’t see anywhere else on the internet. Beyond an excellent website designer and a spectacular appearing site, is content and links. These become the most vital factors post build.

 

SEO must be proactive and current!

One of the largest shortfalls we see time and time again in businesses is failing to stay up with SEO content. Sure, you’ll see content put out consistently for a bit, but then it falls by the roadside.

Google uses the age of your content as a ranking issue. Any web site that’s not been updated since 2015, is usually planning to fall back within the search rankings.

Being proactive and keeping up with your SEO will inevitably cause continued, dependable growth in traffic. Which will produce a higher ranking position on the search page.

 

Vary it Up

One of the additional vital things to be bearing in mind is the importance of various content. You can’t simply be putting video, or text, or pictures up. You will require a diverse range, covering numerous keywords.  This can be time consuming but the results will speak for themselves.

Create helpful, original content that’s simple to look, then spread it everywhere. There’s no purpose putting all of your eggs in one basket. A skilled website designer will build you a site that will accommodate  posts and blogs, so keep this in mind.

 

What is Link Building?

Link building revolves around obtaining alternative sites to link back to yours. It’s valuable to Google’s internet crawlers in showing that your website is an authority. From backlinks, to quality content, to mobile friendliness. Google uses loads of various factors once it involves ranking websites.

 

How will this link to content creation?

Obtaining alternative sites to post your content with links embedded will boost your rankings. Whereas some sites won’t tolerate obvious links back, it is an especially good method. Blogging on your own site is only half the work.

Once you’ve got the proper web site designer, the remainder becomes terribly easy. Whether or not you’re searching for a replacement web site, or a new website build. Cronk Media can help with all your online needs.

Get Your Google Rankings Love 2019

Get Your Google Rankings Love 2019

Get Your Google Rankings Love 2019

SEO is without a doubt one of the most critical competitive digital marketing advantages you can have over your competitors. As website owners become more SEO savvy, you should strive to stay afloat with future trends for you to remain competitive as well as maintain your Google rankings. With search engines becoming smarter and Google answering more questions directly on result pages, you might need to change your website optimisation strategy to remain relevant to Google. Here are some essential tips to help your Google rankings in 2019:

Focus on Security with SSL Encryption

If you have been using Google Chrome, you might have noticed a warning pop up that states “your connection is not secure” every time you navigate a website without the SSL certificate. According to a report by HubSpot, at least 82% of visitors abandon a site that is not secure, affecting its Google rankings.

Having all your websites equipped with an SSL encryption will help you rank higher on search engines in 2018. Once you encrypt your website, it makes engagement with your site, whether from submissions or financial transactions un-trackable by hackers. Hence, it is crucial that you implement

Use Topic Clusters

A topic cluster is a strategic organization of your website into groups of related content so that visitors can easily navigate among related topics to ensure their search questions are fully answered. Topic clusters are important, especially because they enable you to establish authority on an entire subject. So instead of just publishing content, create cluster content to give your visitors a more in-depth understanding of their questions as well as boost your Google rankings.

A good example of a topic cluster:

Utilize Keywords in the URL and the Blog Post

Did you know that Google can identify what your blog post is about through its URL? URL helps a lot in making higher ranking on Google. One of the most important parts of your URL is what comes after the .com. For instance, if you run a mobile accessories website, your URL should read something like www.mobileaccessories/iPhone10cover

Such a URL makes it easier for Google to know what your website is all about.

User Experience Has Never Been so Important

In 2019, user experience for SEO will become even more important. Google has made it clear that the focus should be on the user as it increases the chances of visitors engaging with the pages they visit. The search engine is able to determine which pages are more useful for people and favor them over others. The first thing you need to check when reviewing your website’s user experience is to check the site’s speed, readability, and navigation structure.

You can also look at your visitor’s browsing habits as they offer helpful insights. For instance, if the visits are coming from search only last 30 seconds or less, this could be an indication that your website’s user experience is hurting its conversions. Also, remember to optimise your site so that it provides excellent user experience across all devices.

Although most of these tactics are not entirely new, they can go a long way in helping you rank on Google. SEO is a continually changing process that requires a substantial amount of time to understand your target market, careful planning, and execution.

At Cronk Media, we are dedicated to search engineering and ensuring that your websites rank higher and higher throughout 2019. Contact us today for more information on how we can help you rank on the top of search engines.

Top 6 Digital Marketing Trends 2020

Top 6 Digital Marketing Trends 2020

Keep Ahead of The Pack in 2020

 

As we prepare for the backend of 2019, business owners are looking forward to 2020 with optimism. Digital online marketing involves different components including social media, email marketing, PPC, SEO among others.
Technology is always changing and what worked this year might not work next year. Your business might have enjoyed success using social media marketing last year. But it doesn’t mean the same strategy will work next year. To stay competitive in your industry you need to know the latest digital online marketing trends that will help take your business to the next level.

For your business’ marketing campaign to be effective, your digital marketing team needs to stay up to date with the latest digital online marketing trends. In 2018, we saw the popularity of virtual reality, artificial intelligence and videos rise like never before. The next few years promise to be even bigger and better when it comes to digital marketing trends. Here are the top 6 digital marketing trends to look out for in 2020.

 

1. LinkedIn rising and Twitter falling

When it comes to social media marketing, business owners should know what is hot and what is not. The last year has seen Twitter struggle to increase its fan base. This was even after they had increased their popular 140 character count to 280 characters. This of course did not go down too well with some users who thought that the social media site will lose its identity. Some people now see Twitter similar to Facebook. This has really affected their growth strategy this year, with some users preferring other sites like Instagram and Facebook.

On the other hand, LinkedIn has made some incredible improvements to its user interface, including its advertising platform. Expect LinkedIn to be the go to platform for B2C and B2B brands come 2020. Take a look at an app called LinkedIn Helper, you wont be dissapointed.

2. Personalisation

Customers always want to know that businesses understand their taste and preference. That is why content personalisation has been widely used in marketing strategies this year. This has allowed businesses to reach their target audience with content that have been personalized to match their specific interest, behavior and preferences.

Compared to other generalised marketing strategies such as CTR, content personalisation has proven to be more effective. We don’t expect that to slow down in 2020. If you are a business owner, 2019 is the year you should take personalisation a notch higher if you want to improve your business’ bottom line.

 

3. Continued growth of mobile devices

In the recent past, marketers have been using mobile device to reach customers who are not available on other devices such as laptop and tablets. Smartphones continue to change with bigger screens and better features and functionalities. It is estimated that as high as 70 percent of internet users will be using mobile devices to surf the internet by 2020. That means marketers need to tailor their content to be suitable for mobile device users. Marketers need to make sure that the moment users login to their mobile device, they will be able to see their marketing content on the web. In fact, search engine giants Google announced they gave priority to mobile content after they launched the mobile first algorithm back in the year 2018.

Digital Marketing Trends

4. Chatbots

Chatbots have been used by businesses to help improve their customer service and marketing strategies. Businesses prefer chatbots because they are available 24 hours every day of the week and are useful in helping customers in their product decision making process. Now experts predict that 2020 will see chatbots become a vital part of digital online marketing. Plugins make it possible for businesses to implement chatbots on different platforms such as Facebook Messenger and WordPress websites.

5. Video

For many years businesses have used blogs to reach out to customers and improve the SEO of their websites. However, if you want to be seen by more customers in 2020, it is high time you invest in quality video content. Videos make it easy for customers to get the message in one or two minutes that could have taken 10 or more minutes to read in a blog. In fact, a recent survey showed that 90 percent of content shared on social media sites such as Instagram, Twitter and Facebook are now video. No doubt 2020 will see more businesses adopt video content as part of their digital online marketing.

6. Voice search

If you are not optimising for search queries already you are well behind the pace. People are talking to their devices more than ever. We ask for music when driving, tell our homes to turn on the lights and tell SIRI to Google something for us like she is our personal assistant. This trend is not slowing into the future either. With all technology comes change and we have to be prepared to change with it.

Google’s English word vocabulary now stands at a whopping 92%. We may hate to admit it, but that’s more word recognition than the average English speaking person on the planet. With this shift toward voice recognition comes opportunity. Currently, 70% of Google’s searches come in the form of ‘natural language’. This means no longer do people type ‘Indian Restaurant Milton’ on their devices. Rather they are more likely to talk search something like ‘What are the best Indian Restaurants in Milton’.

This shift in search technology opens the door for tremendous opportunity with regard to long tail keyword optimisation. We must now re think our views on what is a keyword and how best to target the market.

If you would like to book an appointment call 1300 186 262. Or for more information, visit to our Digital Marketing Company Brisbane page.

A Once in a Lifetime Opportunity Headed Down Under

A Once in a Lifetime Opportunity Headed Down Under

Amazon Australia is Coming

Once in a lifetime you will see an ocean of opportunity so big it almost makes your head spin. The online shopping giant Amazon is coming to Australia and there is no stopping it. With a whopping 1 out of every 2 dollars in the US being spent online with Amazon, the insane potential it brings is obvious. With over 370 million items offered on their shelves, it is far easier to find an opportunity than not to.

Australian consumers spent upward of 1 billion dollars with the US giant in 2016. Consider that spend was with waiting up to 45 days for international deliverly and paying large postage. It doesn’t take a genius to predict what is going to happen with online shopping numbers when the wait time and postage is significantly lessened with Amazon Australia.

Be Prepared and Pounce Early

I’m fairly sure most of you have heard people say that good business is partly being in the right place at the right time. Recognising opportunity when it presents itself and taking massive action. Well in my opinion, with Amazon coming to Australia, this is one of those “ahhh” moments. One of those business moments that forever haunt you, muttering “why didn’t I see that and act”!

We know it is coming, so what should we do about it?

Well I believe a major opportunity lies in affiliate websites and marketing. If you have never heard of affiliate marketing before, that’s ok. It is not confusing or hard to set up and the rewards are about to skyrocket with Amazon Australia. I will break it down simply so we can get on the same page, and then I will expand.

Step.1 Build an Affiliate Website

Step.2 Become an Affiliate Reseller of Amazon Products

Step.3 Choose your Products and start Earning (What’s trending on Google?)seo services brisbaneI realise I have explained that very simply, but at its core the process really is that easy. If you are prepared to invest the time and energy in the initial set up phase, the earning potential is truly amazing. With every sale being made through your site you receive a commission from Amazon. The best part about this is that even if the shopper does not buy your product, and goes on to buy something else online, you still get the commission! How awesome is that! You see because they entered Amazon through your affiliate websites, you still get paid. What I find most amazing about this is that Amazon basically do all the work. They market the product, take the order, wrap and deliver it. When it comes to the old saying “Money for Jam”, I’m pretty sure this structure of online business fits perfectly.

 

Affiliate Websites

How Much Does It Cost To Set-Up?

Your account with Amazon is free. In some cases affiliate websites programs will review your site as an apropriate on-seller of their products and then give you the green light. If you want to see how easy it is to set up an account, check out the American Amazon sign up here. Within their platform they provide you with everything you need to monitor and optimise your site. A complete analytics is already built in so you can track all your visitors and sales.

Your expense is the affiliate website. When you consider how much a regular business costs to set up with leases, insurances, stocking, staffing and after market guarantees etc, $1500 – $2000 is a drop in the ocean. The potential for massive affiliate website results with Amazon coming to Australia has never been so great.

Which business niche should I choose?

It has been stated that media items like books and music will be first in the roll out, along with electronics and of course apparel. They plan to set up distribution warehouses in Melbourne, Sydney and Brisbane. This will expand over time so do not get bogged down into these niches. Market research has to be conducted for any product you decide on, so let your mind run free.

Start Growing Your followers NOW!

 

If you want to get started building your affiliate websites and subsequent social media marketing account set-ups and strategies, get in touch. Cronk Media.

Abundance | Learn the Secret of the Rich & Famous

Abundance | Learn the Secret of the Rich & Famous

Programming the Mind

Suggestions and affirmations consistently work best when you replicate them, not just consciously, but also subconsciously. I know many successful  people who practice these affirmations in their small to medium business everyday. Make no mistake about it, they work. The subconcious mind is such a powerful tool but like anything it requires training and practice to unlock its potential.

As John Lennon said, “Life is what happens to you while you’re busy making other plans”.

Most people carry a proposal around like “My work is not fun and good jobs have to be so difficult to get. I have to work very hard and struggle simply to just get by”.

If you study the super-abundant people, you discover they’re carrying around a different sort of inner program. They have chosen affirmations of another nature. They make the rules. They do not follow them. It’s merely a choice you may not have understood was accessible to you.

Do you think this is just a coincidence?

 

Most people = “My work is not fun”

Richard Branson = “I shall just do it if it is fun”.

Most people = “It will not work”.

Steve Jobs = “It WILL work. Now we’ve decided, let us start figuring out how”.

Most people = “Individuals are difficult”.

Oprah = “People are unbelievable”.

 

Plug in 

The most effective personal development tool on earth is energy. Along with your own personal energy is ideal for unlocking your own destiny. To put it differently, you already have all you require. When you understand how to exploit it … Watch out world!

As Nicola Tesla stated “If you would like to discover the secrets of this world, think concerning energy, vibration and frequency.”

As soon as you start trying search for the logical and rationalise answers too much, you gamble with becoming disconected from these natural energies. Try to find your true balance between the both your mind and spirit. 

Below is a video where Tony Robbins talks about how the universe will pay whatever price you ask of it. He goes onto talk about how to ask intelligently, but I urge to check it out if you haven’t already. If you want to take it a step further check out his coaching here.

5 Steps to Unlocking Abundance in your Business & Personal Life

 

1. Money is evil

Your beautiful parents may have assisted you to cement this profound belief within your spirit, but it is not correct. Not all rich folks are seedy drug retailers or have acquired their wealth by swindling people out of the lunch money. There’s a gorgeous and conscious method to call at the money. Money can produce and support liberty, joy, creativity, experience and a lot of other wondrous things. Try and concentrate on the positive effect that cash can get in people’s lives. It does not bring joy (it may occasionally), but it’s a potent reminder that MONEY IS ENERGY.

UNLOCK ABUNDANCE: Recall and affirm that cash is a stream of energy in your life to encourage you. It is a mutual trade based on what you’re offering with your own vibration.

 

2. You can’t be seen as desperate

But can you pick up the small shiny coin at the Woolworths parking lot, or do you really feel ashamed and think others may see you and believe you are desperate? Does fear of judgment make you quit and avoid some things?

UNLOCK ABUNDANCE: allow the Universe to understand you’re GRATEFUL for each tiny bit of good fortune you’re presented with. Gather up that coin and say thank you. Acknowledge it. Thank it.

 

3. Keep it tidy

How that you maintain your cash provides the Universe a hint as to whether or not you are prepared for your luck to multiply. Ensure that your invoices are neatly organized or your purse is in some type of order. Declutter it and eliminate the trash you do not need like receipts etc. Respecting your moolah will go a very long way.

UNLOCK ABUNDANCE: Enjoy your money and your cash will love you back and MULTIPLY. Mind trick is to also wrap or place your money with the largest note displayed to you. The video above explains how it can move your mindset further.

 

4. Stop complaining

When you consistently say that things are “too expensive” or you verbally express fear about spending cash then it deactivates your aims to draw in more abundance. Enjoy your accounts, thank your cash because it exchanges hands.

UNLOCK ABUNDANCE: Choose your words wisely and keep in mind that your words trigger your vibrations and then return to you personally as your own reality.

 

5. Put a value on your time

Are you too nice and not able to say no to people if they ask for your aid? Would you really feel weird charging family or friends for your experience? Even if it is a discounted rate you will need to appreciate your own time and set a dollar value on it. Why? Since you’re worthy. It reveals to the Universe each and every hour of this day that you are open to the flow of wealth.

UNLOCK ABUNDANCE: make certain to respect your time in most situations.

 

Is Search Engine Optimisation the right direction for you and your Business?

Is Search Engine Optimisation the right direction for you and your Business?

SEO, Yes or No?

This may seem strange coming from a search engine optimization man. But there are scenarios where organic search might not be the best option for any particular marketing challenge.

In fact, there are times when SEO is just  not a very good fit. In this blog, I am going to look at some common scenarios we see at Cronk Media where we’ve been contacted re commencing some SEO works. We have replied that we believe SEO is either not aligned with their requirements or there’s a mismatch (speed, budget, etc).

5 Factors you need to consider when deciding on Search Engine Optimisation

 

1. Budget

This is the first and most frequent problem we see. The company would like to rank for any given term within a predetermined time period to get a set budget. In the end, you must survey the landscape. If you are a local business or a national business, you ought to be realistic. Your spend needs to be to effectively move you to wherever you would like to be.

Estimating the cost of SEO projects is often difficult in itself. There are a whole lot of factors. However, in most cases, by using tools such as Majestic and Ahrefs you can find a handle on what the competition looks like. Also you can see what a ballpark approach to moving forward will look like.

2. Timeframe

The troublesome period usually crops up along with funding. There is commonly a desire to be top three in the searches within a particular time period. Again, you can’t simply dictate how long this can require.

For starters, SEO can be and usually is a shifting target. If you’re on page three and want to rank on page one, then we must do some work on how fast you’re able to proceed.

3. Keywords

Google is so smart that ranking for specific terms certainly requires the ideal content for that search term. There is no getting around you need awesome content. Keyword specific and original for successful search engine optimisation results.

The lines blur somewhat between content marketing, social media marketing, and SEO. Ensure your strategy allows for this. Sometimes a keyword will be just too competitive and therfore not the best fit for you moving forward.

5. New businesses

Organic search may take time and effort. If you are in a highly competitive industry and need rapid results, then SEO may not be for you. Even in the local business area, we can observe campaigns require six months or more to really deliver the goods.

Which businesses get the most out of SEO?

We really need to work with companies that are enthusiastic about solving a solution. People who want to increase their clients and grow. These are the businesses that get the most out of search engine optimisation. People who have a real passion for their digital survival, are the ones that see the greatest benefits.

So the reality is, the outcomes from SEO can benefit almost any business. It all depends on what you are willing to put out there.

Note that getting results, especially for competitive terms, does take a little bit of time. So it is crucial that when working on SEO that you’ve got the patience and budget to support it.

Viral marketing videos can also have a huge SEO impact

If you havent already seen the video below, I suggest you check it out. You’ll be pleasantly suprised.

 

 

Jokes and playfulness to match many different tastes. This video racked up almost 5 million views within the initial 90 days.

But the viral movie wasn’t pure chance. The entire thing has been carefully orchestrated. Don’t get caught up purely on the view count though. You are still able to be successful without trying to chase the same numbers. You can break down exactly what these guys did in their quest for a successful launch. 

To put it simply, video is the ideal format for telling stories. It’s possible to link with a consumer and set a powerful emotional connection. Videos do this more so than any other content format.

When your communications enable clients to comprehend how your service will benefit their own life and increase their standing amongst people around them, not only will your ads convert better, you’ll have a customer base.

3 Digital Marketing Trends You Have to Try in Your Business 2017

3 Digital Marketing Trends You Have to Try in Your Business 2017

Remember Digital Marketing Trends are Forever Changing

Firstly let me begin with that if you want your business to keep up with todays technology, you have to have a set digital marketing strategy in place. No amount of tips will work if you are trying with no plan or consistency. Boring lecture out of the way now we can begin. We as a people are racing through this digital world, and this isn’t going to change anytime soon. In this digital universe new fads and latest shooting stars are born faster then the blink of an eye.

Some of the stick around shining brightly, while the other simply fade away. Consider the Pokemon Go craze that went absolutely nuts throughout 2016. While it hasn’t exactly disappeared, it has slowed down some. But it gave marketers a great insight into the huge possibilities of the users fascination and hence interaction with augmented reality.  Augmented realty basically meaning merging silly animations with your real world.

I use this example of the mobile app Snapchat, obviously because of the insane strong hold its had in the social media world since 2012, but also for its utilisation of another very strong marketing tool, expiring content. But what I mentioned before, we live in a  “one day you’re hot, one day you’re not” digital landscape. What consumers want and these rapidly evolving technologies, are intertwined more than ever before. So if you want to stay relevant and in the game you simply have to develop a sound marketing strategy with a massive eye on technology. So enough banter, lets now take a look at our 3 biggest digital marketing trends for 2017 to help you along hopefully.

1. Visual Content

These days we are being bombarded with information 24/7, so it no wonder we are rapidly becoming more about the “visuals”, because of the speed of information transfer. Visual information gives people a quick and clear understanding of all this information, and that is what they want.

How Our Brains Work

Did you know that our brains process visual information 60,000 times faster than text. On top of this staggering stat, 90% of the info transmitted to our brains is visual. So it doesnt take genius to realise that through this we can very quickly envoke emotion very quickly and most importantly, memorably.  Enter: the huge importance of visuals to establish your brand’s identity with logos, infographics, animations, digital marketing, photos and website design etc. The list goes on but I think we all understand where this going and it isn’t going away in the near future. Check out this infographic by NatGeo. It is seriously one of the best I have seen. You can almost immediately make sense of the Manhattan’s skyline in a few seconds, its so clean.

2. Interactive Content

Basically, the driving desire behind the current demand for visual content is engagement and connection. It’s this consumer appetite for more engagement, that has highlighted to marketers to the new consumer thirst for interactive content. Interactive content means the user is getting involved through active participation.

Get Involved

In a way, all these new forms of content like polls, contests, voting, animations and infographics are creating a new level of connectivity to the all around user experience. By inviting the user in, companies are asking us to become part of their brand, and thats what is realy exciting. Interactive content is taking connectivity to a whole new level, and they are in turn creating “brand loyalists”, rather than simply “users”. This is definitely a strategy that is leading the way in 2017 and will continue well into 2018. Check out this BuzzFeed quiz for an awesome example of how to increase traffic and enhance user interactivity.

3. Live Video

Another variation of visual content is you guessed it, videos, and few have greater influence in the marketplace. Video holds immense power to connect with consumers and transfer massive amounts of info, evoke feelings and action within a matter of seconds. Video content is so much on the the rise that since 2015, video content has accounted for 50% of mobile phone usage, thats is crazy, and it is still very much on the rise. It is very much this “live element” that can add a personal and human component to our brands. And of course along with this comes increases feelings of honestly, trust and connection with our consumers.

Go Live!

So obviously brands are now “going live” to heighten these positive emotions. Businesses are now able to promote ahead of time and then connect in real-time with their consumers. Consider some companies who are already doing these “Behind the Scenes” videos for example. They are simply live streaming their events and inviting consumers to comment in a live debate, making the consumers feel involved and part of the whole branding process. In most cases your consumers will promote your events or products for you, given you provide a designated hashtag. This live video marketing can be so successful, we strongly suggest you look into it.

Content Development | The Game has Changed 

Content Development | The Game has Changed 

How many times should I repeat a keyword? The Content Development Process

This is an interesting development and a question that has been asked a lot over the life span of SEO content development. In the beginning it was more of a black and white answer, as many times as you can. Now with the latest developments of Google semantics (meaning search engines are now taking into account content in general, identifying and disqualifying lower-quality content). You do not need to even contain the key word at all anymore really. I know of hundreds of first place websites for key words that are tough, which don’t even have the key word on their page. Obviously I’m not advising that strategy, I mention it only to illustrate this major shift in the content development process.

So basically it all means that you should be focusing on general issues rather than individualised key words. For those who have your primary keyword in your mind this is not a bad thing to do and remains a highly effective practice. What I am saying is simply make sure you do not focus on only attempting to contain the keyword specific. Rather compose excellent content generally around your keywords and write for humans not the search engines. In this regard I think content writing has become easier and far less confusing to produce which is better for all of us.

 

“That perfect mix of copy content to keyword ratio can also be specific to the type of industry and competition level”

 

Here is a quick run down of what I do and enjoy heaps of success with:

a) I use a precise match for the keyword in my H1 title tags. Usually I will try and put the keyword somewhere in the middle, not at the beginning. See above in this article for an example, you will notice the keyword “content development” toward the end rather than the beginning.

b) In the Meta description I will usually also exact match my primary key word but will also try to work in a powerful related keyword. Again I try to work the exact match into the middle of my description.

d) With regard to H2 and H3 tags though out the article, I will again make use of the related keywords here too. For example above in the H2 tag (bolded), I have used a powerful variation of the primary  key word content development, that being “copy content”. But you could also mention variations of your main keywords something like “content writing” or “writing for SEO” to lists a couple of examples.

In conclusion, this is what is working at the moment for me and I am getting consistent results using this keyword search engine marketing strategy. The main thing is that you are writing great content, original and something that people will want to read, use and share. If you put just a little extra thought into it, you will evade the risk of sounding spammy and being penalised in the search engines. If you want to learn more about writing for SEO, do yourself a favour and check out the video below by the world renowned content marketing guru Neil Patel.

 

Happy content writing

 

 

 

Website Design, Layout and Inspiration

Website Design, Layout and Inspiration

Website Cost for Small Business

A web site that is professional is paramount now given the competitive market we live in, and tenfold for small businesses looking to get a leg up. A website cost for small business is measured by the professionalism you wish to present. The look and feel to possible clients can mean the difference between an order being placed or them going elsewhere.

If you are happy to just have a point of contact for clients, then a simple website it best. But if you want to stand out from the crowd, a standard template with stock images and recycled content will not do.

Website Design and Inspiration

Offer something or an experience that your competitors do not. It’s not just about the design at first glance, which really detracts from your professional look. In addition, it has to do with inferior functionality. This includes colour selections, cramped text and error-riddled content. Research suggests that sub par website design can detract from marketability and your company reputation. This leads to a reduced ability to improve conversion rates.

Website Layout 

With the billions of search listings on the internet competition is fierce. Gone are the days when a splash page with a few keywords and a phone number would do.

You now have to consider video and voice recognotion, on top of optimised content and image galleries. Consider then social media and blogging platforms that link back to your money site.

Todays consumer is no fool. If your website is sub par, it will hurt you.

What Drives Price

Many variables drive price. Especially the reality that responsive interactive design is only on the increase. Currently there are more than 230 potential display sizes. Therefore more and more money hours are being spent to ensure a high quality website design that is practical  and reactive across all visitors devices.

Enhancing visitor experience pays off. 63% of activities caused by mobile searches happen within one hour of the hunt. Web sites that are not simple to browse will make consumers to go elsewhere. Of course all this is meaningless if your website is not in front of peoples eyes. This is where search engine optimisation comes into the picture.

Sites must be built in a way so that the option to be SEO’d in the future is always available. The conventional website cost for small business price in todays web market is around $2500 to $3000.

“According to Moz.com, studies have found that 76% of users consider the most essential aspect in the design of a web site is being able to locate the things that they need”.

You Get What You Pay

It’s true that you can get a site that is free to build yourself or pay to get a cheap one outsourced overseas. But it’s a shortcut not recommended. Very often these options leave you unable to optimise and leave you wallowing on the lower search pages.

Calculate the cost of being nowhere in the search engines to your business. Do not let yourself get behind the eight ball, particularly in those crucial early building and infrastructure stages. A mediocre existence on the internet by choosing not to go with professionals will kill your opportunities of growing your business into the future.

Website Prices

Cronk Media is a professional Digital agency, offering specific services. Our charges are based on $85/hour and we charge between $1200 to $2500 for a professional website. This is an extremely competitive price in today’s market. The average being $120/hour and sites costing between $3k – $5k.

Please do not hesitate to call or email for a quick chat about your business website needs.

 

5 Awesome Facebook Post Ideas for Small Business

5 Awesome Facebook Post Ideas for Small Business

FaceBook Post Ideas | Our Top 5 Picks

5 Awesome Facebook Post Ideas

If you have stalled in your ideas of new and interesting ways to engage your audience on Facebook, then you are not alone. These techniques below have been proven to work by creating tons of shares, likes and comments, along with increased clicks through to your money site.

 


1. Present a problem and request guidance and feedback

“In general folks LOVE to help solve issues and also to answer questions”.

In this situation……what would you do?
Are you able to help with one of our customers tricky query?
I am searching for peoples opinions on….. what would you prefer?

 

2. Run a survey

Surveys are great for creating discussion but also for obtaining insights that are extremely useful about your potential clients.

Here’s a link that’ll take you to Facebook’s survey program. Click here

Some thoughts for surveys contain:

What products do you want to see us offer?
Pertaining to social media marketing, what strategy has worked for you?
Which marketing cost is your biggest concern presently?

 

3. Follow Friday

Give your page supporters the chance to share a link to their own digital marketing channels or their web site; not only do they get the opportunity to showcase products or their company,  it encourages people to meet with new businesses and make new links and connections.

 

4. Get personal

This can be the place and time where you, as a smaller business proprietor, have an inherent edge. Don’t hesitate to post and report on your own personal pictures occasionally. Doing this will distinguish yourself from other larger brands in the marketplace, and can give you that personalised service appeal.

 

5. Being Perfect is not a Prerequisite

Who said we must be perfect in order for the masses to enjoy us? Don’t hesitate to share your struggles in business also as this demonstrates you are genuine and not immune to set backs either. This is really an effective means to present your brand as more relatable and more understanding to approach.

 


The tips above are strategies that have worked for both myself and our clients, but are in no way the only ones you can focus on. I was inspired to write this post while reading an article by Kim Garst, an absolute guru in the industry. Check out her multitude of other Killer digital marketing ideas and tips on her blog.

Feel free to discuss your best thoughts on Facebook post ideas in the comments below. We would love to hear about them and share them around. 

 

 

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