Best Websites Brisbane All Have Things In Common
Below are just a few points on what we think you should spend some time considering. When building your new engaging website, these points will save you time and money if planned in advance. Some ideas you may disagree with but design is a subjective medium with loose boundaries. So keep an open mind when it comes to presenting your business online and remember to try new ideas. The internet is constantly changing.
Easy to navigate
I can not overstate and emphasise this point enough. The best websites will have an ease of navigation. It is the single most important factor of a great website, behind engaging original content. If you can not easily guide a visitor through your offer they will leave, simple as that.
Great navigation is seamless and it makes your important content stand out more when you get it right. The user is purely focused on your offer and feels an ease in dealing with your business. This will immediately place you ahead of the rest.
User experience is the beginning to take the lead over traditional website optimisation. Great for SEO!
BE CRYTAL CLEAR
It is extremely important to state your purpose from the very beginning. You are probably thinking this goes without saying. But you would be surprised at just how many sites get this first step wrong. All future design decisions will be made around this very clear purpose or “value proposition”. If you do not assure your visitors that they have found what they’re looking for, they will leave.
The average time a user gives a website is between 10 – 20 seconds. This is the timeframe before they have made a decision about your business and click away. So get this right! A blend of the right content, images, usability, load times and functionality are all important factors. This helps the user trust your site and use your product or service.
As technology improves we are all getting less and less patient. We expect fast and instant results when searching for what we need online. Loading times can be a major nuisance. Loading times can also harm your rank in the search engines.
Google has become very clever over the years, we can all agree on that. It now considers the pace in which your website loads and the time a visitor spends on your site in its ranking factor. If your site is slow and people are leaving frustrated before arriving, don’t expect to show on page one anytime soon.
People leaving your site is known in the industry as a “bounce rate”. If this factor is high, it is a good indicator that your load speed is low and needs some work.
Best Websites Brisbane Will Lift Your Game Online Tenfold!
Over the years, content marketing has demonstrated that it provides one of the highest returns on investment (ROI) compared to other digital marketing strategies. Content marketing is also more affordable than most digital marketing tactics. If you are in an industry that benefits from content marketing, it is advisable that you contract out writing jobs to save time. Be wary though of extremely cheap content creation. Some of these overseas-based writers will duplicate content. This will in turn hurt your rankings. Quality rarely comes cheap.
Search Engine Optimisation
This is the most proven web marketing method today. For this reason, it is more expensive than other digital marketing services. SEO helps to improve your website’s visibility to potential clients. The monthly average cost of SEO services ranges from $650 to $2,500, dependant on workload.
Email Marketing Campaigns
This is another effective digital marketing strategy with one of the best ROIs of all marketing options. It is also quite simple to do on your own. Email Marketing allows you to distribute information to a vast and specific audience without the cost of the traditional screen or print advertising.
This service can be provided by both freelancers and agencies. Just like SEO, PPC is also high in demand and has a decent ROI. The web marketing costs associated with PPC vary from $250 and $1,500 per month.
Is the cost of web marketing dragging your business down? Contact us today to talk about our approach and pricing. At Cronk Media, we boast of a team of professionals that are filled with excellent digital marketing ideas and listening skills to increase your ROI in a sophisticated online marketplace.
Do your research when hunting out best websites Brisbane. It pays to get it right. 1300 186 262