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SEO MARKETING TIPS
Internet marketing is forever changing. With technology moving faster than ever it is hard to keep up with what are the most current and best online practices. We are regularly updating this SEO marketing tips page and we hope they are of some help. Contact us if you have any questions.
#1 STAY ACTIVE
Always stay active when it comes to your SEO digital marketing, of course not to the point of harassment of your followers; we all know these folks. The search engines do include “activity” as part of their overall ranking considerations. It doesn’t matter how big or small your contribution are, you just have to be consistent. It could be in the form of a blog article or a Twitter post or even commenting on some forums that are in your business niche. Whatever it is, stick at it and you will see results with perseverance and a little bit of work.
#2 REMEMBER THE BASICS
There are 4 basics to remember about SEO; content must be relevant, interesting, valuable and continuous. Stick to these 4 main principles and your website traffic will increase, guaranteed.
If you want to create a buzz around your brand or product, its has to be relevant, but more importantly interesting, giving value to the reader. This encourages engagement, which converts to more website visits. Site visits are an important ranking factor. It tells the search engines which website to show in the results. Of course proper tags and keyword structures need to be followed also, but great content is where it all starts.
Think about it, which content do you share via your social media channels or by word of mouth, the interesting stuff right? Chances are we are not going to share that boring article to our collegues and friends, no matter how well “SEO optimised” it was. So awesome content continues to be one of the best ways to increase your enquires and get the search engines to sit up and take notice.
#3 EXPERIMENT, TEST, REPEAT
Check out this guide on web marketing for small to medium business. Engaging your audience on social media has become an essential part of business in todays climate. But what to write and where to find the right audience?
Coming up with new an interesting content can be a challenge even for the pros in the business. There is no magic formula as all businesses are unique, and their audiences needs are different.
Our best advice is to be inventive, original and remember to test numerous different platforms and monitor your results. What doesn’t work on Twitter for example may have great success on Medium or Pinterest. It is not always a bad post, it may just be in front of the wrong crowd.
#4 BE PATIENT
SEO, when done correctly, will provide more free leads than any other source. Have a clear plan and stick to it. Many businesses make the mistake of guessing with a “little bit here and there will do” approach. This will never get results! A strict weekly SEO plan and schedule is the only way to improve your search rankings.
Once you have implemented a sound SEO strategy for your website and digital marketing, you can expect your website traffic to increase sharply.
If at this stage you are thinking this is all too complicated, you can just hire us to handle it on your behalf. We’ll research your area, target niche, rewrite your content, set your goals, and build a branding plan that will allow long term success.
#5 THE POWER OF INFLUENCER MARKETING
Influencer marketing involves marketing services and products to people who have a influence over the things other individuals buy. This industry influence typically stems from someone’s experience, popularity, or reputation. Marketing to an audience of influencers is comparable to word of mouth marketing, but it doesn’t rely solely on explicit recommendations.
Influence may come from a wide assortment of places. Any person, group, manufacturer, or location could potentially be an influencer. By way of example, celebrities are often utilised to promote products since they’re highly respected and extremely visible.
Bloggers have become significant influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more reliable than traditional advertising. By using influencers, companies can avoid much of the cynicism and skepticism that is directed at directly forward advertising messages.
This kind of marketing is unique because it appeals to the needs of the influencer as opposed to the customer. Companies must give influencers respect and form open and organic connections for the influencer to endorse a product. This may include giving the influencer accessibility to a soon-to-be released product, or inviting the influencer to visit the company in person.
The only important drawback of influencer marketing is that it isn’t as controllable as traditional marketing. When some influencers only add to the positive image of a product, influencers who encounter legal trouble or drop from the public light might negatively impact a product’s likelihood of succeeding. Marketers have to prepare to take care of negative fallout if the influencers they utilize misrepresent or refuse their products.
#6 BEWARE THE FAKE INFLUENCER
For a marketer, registering up a real influencer is quite a challenge. There are no definite checkboxes to be ticked to make sure that he or she is somebody who can really kick up a storm from the social networking circles. However, it is always possible to do some groundwork to check if their so called fan following is accurate and existent.
Here are the typical characteristics that influencers with fake followers exhibit:
- A very sudden burst of followers.
- Demographics of their followers are inconsistent.
- Engagement from their followers is suspiciously low.
When using fake followers for influencer advertising, there’s always the risk of missing actual followers amidst the barrage of fake ones. Influencers who aren’t able to maintain constant engagement with their authentic followers will definitely lose their standing soon which will hamper their affiliated brands’ picture too.
The bottom line is, influencer marketing is a great strategy only if the followers are authentic and genuine. Influencers with fake followers can really rust the social media marketing process compared to energise it. In the long run, ‘original’ content is always the King! Fakes don’t last.
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SMALL BUSINESS FUNDING IS AVAILABLE
Please click on this link provided to go through the Queensland Governments small business digital grants page. You may be eligible for up to 10k to be used on hardware, software and services.