SEM SEO | What are they and what is the difference?
SEM SEO are critical marketing elements to consider in todays business world that is now digital. But it appears that even some marketers and most business owners don’t actually comprehend what they truly mean and their differences. What’s SEM? Do I need Search Engine Optimisation (SEO)? Both these questions are good questions and need to be asked. So lets look at some of the dissimilarity between SEM SEO?
What is SEM?
Search Engine Marketing, or SEM, is simply the way your company is symbolised or shown in the search results, according to the user’s keyword search and your choice of marketing online. You can find a variety of instances and examples of SEM below.
Organic – this is about showing up at no cost in search results.
Paid Advertisements or PPC (Pay-Per-Click) – search engines let you create paid advertising campaigns according to geography and keywords to narrow down the kind of users you would like to reach. PPC (pay per click) is just what it’s called. This is the most rapid strategy for showing up in a top position of the search results.
The way your business is viewed online can be dramatically impacted by your appearance on social media.
On-Line Directories – there’s no lack of directories that are on-line. Ensuring your company is recorded and is recorded right in those directories, should be part of each and every SEM strategy, particularly for mortar and brick businesses.
What is SEO?
By optimising your site you will show up higher in organic search engine results, and that is the bottom line. Search Engine Optimisation is about getting quality web traffic, for a far reduced cost looking into the future. This usually includes two strategies.
ON SITE Search Engine Optimisation
Utilising the correct key word strategy in website names, headings, meta descriptions, etc.
The speed of your web site.
Social networking integration.
Many more, plus.
OFF SITE Search Engine Optimisation
Having a quality authoritive web site, or back linking strategy linked back to your own internet website.
Social media existence.
Local on-line directories or listings.
Many more here, also.
SEM SEO | How long and which one?
Is SEO a one time fix?
Sadly, due to how often the search engines alter their search algorithms, Search Engine Optimisation just isn’t a one time fix. Your strategy must continuously adjust to the ever changing search platform. We make sure, however, we take on a Search Engine Optimisation job to follow Google’s guidelines. We maximise your web site for what Google is looking for . SEM SEO will always be dictated by these algorithm changes, and it is the job of any good SEO company / digital marketer to keep ahead of them where possible.
Do I want Search Engine Optimisation (SEO) or Search Engine Marketing (SEM)?
In the event that you plan on being around the internet, and you want a successful company, then an SEO SEM strategy must be a part of your advertising efforts. In the event that you told a prospective client to look you up online, and you’re hard to locate, you’ve almost surely lost a customer. Perhaps even more when we consider how damaging bad word of mouth can be to our businesses.
Now that you simply understand the difference between SEM & SEO, it is up to you to decide which strategy will best suit your business needs. If you require further information call us for a chat or send us an email, we are happy to help.