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Content Development | The Game has Changed 

Content Development | The Game has Changed 

How Many Times to use a Keyword and Which Ones Will Drive the most Customers to your Website?

The Content Development Process

This is an interesting development and a question that has been asked a lot over the life span of SEO content development. In the beginning it was more of a black and white answer. You use a keyword as many times as you can. Now with the latest developments of Google semantics (meaning search engines are now taking into account content in general, identifying and disqualifying lower-quality content).

You do not need to even contain the key word at all anymore really. I know of hundreds of first place websites for key words that are tough, which don’t even have the key word on their page. Obviously I’m not advising that strategy, I mention it only to illustrate this major shift in the content development process.

So basically it all means that you should be focusing on general issues rather than individualised key words. For those who have your primary keyword in your mind this is not a bad thing to do and remains a highly effective practice.

What I am saying is simply make sure you do not focus on only attempting to contain the keyword specific. Rather compose excellent content generally around your keywords and write for humans not the search engines. In this regard I think content writing has become easier and far less confusing to produce which is better for all of us.

 

“That perfect mix of copy content to keyword ratio can also be specific to the type of industry and competition level”

 

Here is a quick run down of what Cronk Media do and enjoy heaps of success with:

a) We use a precise match for the keyword in my H1 title tags. Usually we will try and put the keyword somewhere in the middle, not at the beginning. See above in this article for an example, you will notice the keyword “content development” toward the end rather than the beginning.

b) In the Meta description we will usually also exact match a primary key word but will also try to work in a powerful related keyword. Again we try to work the exact match into the middle of my description.

d) With regard to H2 and H3 tags though out the article, we will again make use of the related keywords. For example above in the H2 tag (bolded), I have used a powerful variation of the primary  key word content development, that being “copy content”. But you could also mention variations of your main keywords something like ‘content writing’ or ‘writing for SEO’ to lists a couple of examples.

In conclusion, this is what is working at the moment for Cronk Media and our clients. We are getting consistent results using this keyword search engine marketing strategy.

Your SEO campaign requires the creation of great content. It must be unique, what the people are searching and motivates an action (sale). Cronk Media puts extensive work into this area.  We target the end user first, as this is what the search engines are rewarding websites for.

If you want to understand more about writing for SEO, do yourself a favour and check out the video below by the world renowned content marketing guru Neil Patel.

 

 

5 Awesome Facebook Post Ideas for Small Business

5 Awesome Facebook Post Ideas for Small Business

FaceBook Post Ideas | Our Top 5 Picks

5 Awesome Facebook Post Ideas

If you have stalled in your ideas of new and interesting ways to engage your audience on Facebook, then you are not alone. These techniques below have been proven to work by creating tons of shares, likes and comments, along with increased clicks through to your money site.

 


1. Present a problem and request guidance and feedback

“In general folks LOVE to help solve issues and also to answer questions”.

In this situation……what would you do?
Are you able to help with one of our customers tricky query?
I am searching for peoples opinions on….. what would you prefer?

 

2. Run a survey

Surveys are great for creating discussion but also for obtaining insights that are extremely useful about your potential clients.

Here’s a link that’ll take you to Facebook’s survey program. Click here

Some thoughts for surveys contain:

What products do you want to see us offer?
Pertaining to social media marketing, what strategy has worked for you?
Which marketing cost is your biggest concern presently?

 

3. Follow Friday

Give your page supporters the chance to share a link to their own digital marketing channels or their web site; not only do they get the opportunity to showcase products or their company,  it encourages people to meet with new businesses and make new links and connections.

 

4. Get personal

This can be the place and time where you, as a smaller business proprietor, have an inherent edge. Don’t hesitate to post and report on your own personal pictures occasionally. Doing this will distinguish yourself from other larger brands in the marketplace, and can give you that personalised service appeal.

 

5. Being Perfect is not a Prerequisite

Who said we must be perfect in order for the masses to enjoy us? Don’t hesitate to share your struggles in business also as this demonstrates you are genuine and not immune to set backs either. This is really an effective means to present your brand as more relatable and more understanding to approach.

 


The tips above are strategies that have worked for both myself and our clients, but are in no way the only ones you can focus on. I was inspired to write this post while reading an article by Kim Garst, an absolute guru in the industry. Check out her multitude of other Killer digital marketing ideas and tips on her blog.

Feel free to discuss your best thoughts on Facebook post ideas in the comments below. We would love to hear about them and share them around. 

 

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