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SEO Marketing Tips
Internet marketing is forever changing. With technology moving faster than ever it is hard to keep up with what are the most current and best online practices. We are regularly updating this SEO Tips page and we hope they are of help.
Experiment, Test , Repeat.
Check out this guide on web marketing for small to medium business. Engaging your audience on social media has become an essentials part of business in todays climate. But what to write and where to find the right audience?
Coming up with new an interesting content can be a challenge even for the pros in the business. There is no magic formula as all businesses are unique, and their audiences needs different.
So my best advice is to be inventive, original and remember to test numerous different platforms and monitor your results. What doesn’t work on Twitter for example my have great success on Medium or Pinterest. It is not always a bad post, it may just be in front of the wrong crowd.
Good luck and happy posting.
“All of my SEO clients experienced a significant increase in their Google ranking postions within 5 months “.
Do At Least One Thing Every Week
Don't Forget About The Basics
There are 4 basics to remember about SEO; content must be relevant, interesting, valuable and continuous. If you want to create a buzz around your brand or product, its has to be relevant, but more importantly interesting, giving value to the reader. This encourages engagement, which converts to more website visits. Its easy to predict which site the search engines are going to show in the results then, you guessed it, yours. Of course proper tags and keyword structures need to be followed also, but great content is where it all starts.
Think about it, which content do you share via your social media channels or by word of mouth, the interesting stuff right? Chances are we are not going to share that boring article to our collegues and friends, no matter how well “SEO optimised” it was. So awesome content continues to be one of the best ways to increase your enquires and get the search engines to sit up and take notice.
Do Not Underestimate The Power Of Influencer Marketing
Influencer marketing involves marketing services and products to people who have a influence over the things other individuals buy. This industry influence typically stems from someone’s experience, popularity, or reputation. Marketing to an audience of influencers is comparable to word of mouth marketing, but it doesn’t rely solely on explicit recommendations.
Influence may come from a wide assortment of places. Any person, group, manufacturer, or location could potentially be an influencer. By way of example, celebrities are often utilised to promote products since they’re highly respected and extremely visible.
Bloggers have become significant influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more reliable than traditional advertising. By using influencers, companies can avoid much of the cynicism and skepticism that is directed at directly forward advertising messages.
This kind of marketing is unique because it appeals to the needs of the influencer as opposed to the customer. Companies must give influencers respect and form open and organic connections for the influencer to endorse a product. This may include giving the influencer accessibility to a soon-to-be released product, or inviting the influencer to visit the company in person.
The only important drawback of influencer marketing is that it isn’t as controllable as traditional marketing. When some influencers only add to the positive image of a product, influencers who encounter legal trouble or drop from the public light might negatively impact a product’s likelihood of succeeding. Marketers have to prepare to take care of negative fallout if the influencers they utilize misrepresent or refuse their products.
Beware The Fake Influencer - What Are The Telling Signs
For a marketer, registering up a real influencer is quite a challenge. There are no definite checkboxes to be ticked to make sure that he or she is somebody who can really kick up a storm from the social networking circles. However, it is always possible to do some groundwork to check if their so called fan following is accurate and existent.
Here are the typical characteristics that influencers with fake followers exhibit:
- A very sudden burst of followers.
- Demographics of their followers are inconsistent.
- Engagement from their followers is suspiciously low.
When using fake followers for influencer advertising, there’s always the risk of missing actual followers amidst the barrage of fake ones. Influencers who aren’t able to maintain constant engagement with their authentic followers will definitely lose their standing soon which will hamper their affiliated brands’ picture too.
The bottomline is, influencer marketing is a great strategy only if the followers are authentic and genuine. Influencers with fake followers can really rust the social media marketing process compared to vitalize it. In the long run, ‘original’ content is always the King! Fakes don’t last.
Small Business Funding is Available
Please click on this link provided to go through the Queensland Governments small business digital grants page. You may be eligible for up to 10k to be used on hardware, software and services.