Content Development | The game has Changed 

Content Development | The game has Changed 

How many times should I repeat a keyword? The Content Development Process

This is an interesting development and a question that has been asked a lot over the life span of SEO content development. In the beginning it was more of a black and white answer, as many times as you can. Now with the latest developments of Google semantics (meaning search engines are now taking into account content in general, identifying and disqualifying lower-quality content). You do not need to even contain the key word at all anymore really. I know of hundreds of first place websites for key words that are tough, which don’t even have the key word on their page. Obviously I’m not advising that strategy, I mention it only to illustrate this major shift in the content development process.

So basically it all means that you should be focusing on general issues rather than individualised key words. For those who have your primary keyword in your mind this is not a bad thing to do and remains a highly effective practice. What I am saying is simply make sure you do not focus on only attempting to contain the keyword specific. Rather compose excellent content generally around your keywords and write for humans not the search engines. In this regard I think content writing has become easier and far less confusing to produce which is better for all of us.


“That perfect mix of copy content to keyword ratio can also be specific to the type of industry and competition level”


Here is a quick run down of what I do and enjoy heaps of success with:

a) I use a precise match for the keyword in my H1 title tags. Usually I will try and put the keyword somewhere in the middle, not at the beginning. See above in this article for an example, you will notice the keyword “content development” toward the end rather than the beginning.

b) In the Meta description I will usually also exact match my primary key word but will also try to work in a powerful related keyword. Again I try to work the exact match into the middle of my description.

d) With regard to H2 and H3 tags though out the article, I will again make use of the related keywords here too. For example above in the H2 tag (bolded), I have used a powerful variation of the primary  key word content development, that being “copy content”. But you could also mention variations of your main keywords something like “content writing” or “writing for SEO” to lists a couple of examples.

In conclusion, this is what is working at the moment for me and I am getting consistent results using this keyword strategy. The main thing is that you are writing great content, original and something that people will want to read, use and share. If you put just a little extra thought into it, you will evade the risk of sounding spammy and being penalised in the search engines. If you want to learn more about writing for SEO, do yourself a favour and check out the video below by the world renowned content marketing guru Neil Patel.


Happy content writing




Web Design Services

Web Design Services

Web Design Services | Choose Carefully


web design services


There’s is an age old adage that says you just get one opportunity to make a good first impression. The typical person in Australia will spend less than ten seconds on your website. If your web design can not reach out and capture their attention in this time frame, you’ve lost the fight before it even gets started. This is why it is so crucial to do your homework when it comes to choosing the right web design services for your business. At DC Digital we provide the maximum quality web site design and SEO services in the market. We provide a full range of services, from start up to even helping businesses turn your lacklustre website into one which has a fantastic conversion rate. We consider that we are only as successful as the level of success we help our clients attain.


Web Design Services | One Chance to Make a First Impression

Just such as the day you met that one particular someone in your life, your web site just gets one shot at creating a great first impression. Now your web design should be as visually appealing as the latest sports car; if not your potential customers are simply going to cruise on to among the competition. At DC Digital we offer superior web site design services which will make your website “pop”. Our expert web site design team has the ability, the expertise, as well as the ability to make a web design for you that will draw in the traffic and keep it onsite increasing your conversion rates.


Our SEO Optimised Website Design Services | Increases Your Sales

Getting people to see and go to your site is just one half of the large picture; you must then give them a reason to stay. A completely optimised web design is not only visually appealing, it’s also fully working and easy to navigate. This implies your business is user friendly also and straight forward to deal with. Not only will our web site design team give your site the ultimate competitive advantage, they’ll do their part to assist your website continue to rank higher on search engines such as Bing, Google and Yahoo !


We Make 24/7 Access to Your Website Easy

We are aware that it’s essential in your web site design to make it possible for you to be able to access your site easily, so that you can make instant developments to the information. Having access to our Website Mentors, we give you the keys to the backdoor so you can make the essential changes to your own internet site.

Over time our team of professionals have helped dozens of businesses improve sales simply by integrating a modern design and also Search Engine Optimisation (SEO) techniques on their website. Clients in many cases are so impressed by the results attained, they can be very happy to discuss their experience. If you have any further questions, please don’t hesitate to call or email.



How to Make Money Building Websites

How to Make Money Building Websites

Make Money Building Websites | Keep or Sell?


make money building websites


Building profitable sites in the past was confusing and often not very profitable, but lately is has become a lot simpler. Among the different advantages is that these sites can be launched with almost no start-up capital. Usually, all that is wanted is a domain name and hosting account, which may be bought from the more important suppliers for around $100 per year. Of course with anything, some basic web building knowledge is very advantageous but not roadblock to the hard worker.  The death of any roadblock type barriers to enter into the online world,  has made this an appealing version for people with little cash and a lot of time.


Make money building websites | Which way should you go?


A lesser-known business model that has been gaining traction is the selling and the building of these sites to portfolio investors. Many web site builders prefer to sell their websites and utilise that cash injection to construct teams to replicate the procedure many times over. This is a different model of course from the building of affiliate sites and earning money directing from the site, rather than from its outright sale. Both are great ways on how to make money building websites.


Here are ten ideas that will help you get started, whether or not you know your particular business model or not yet:

1. Market choice (and keyword research) is essential.

Do not trouble yourself with targeting a wide business field. Instead, target a subset of that business field or a “market”. The less competitive a field is, the faster your exposure and subsequent income/ return on investment will be.

2. WordPress makes building sites simple.

3. Begin with uncomplicated monetisation strategies.

4. Money-making sites are better, although beginner sites are fine.

Before they are even bringing money in it’s possible for you to sell unproven websites (beginner sites). The benefit in this fact is that you will not have to wait for the website to grow to the stage that you are making money.

5. Make it look Great! Does it seem like it was constructed with a template hundreds of other websites are built on? Not too amazing.

6. Everyone makes errors on their very first few websites. Don’t be put off if you fail a few times, we have all been there.

7. Plan a simple transition for the brand new buyer when selling your beginner sites. This will get good word of mouth, nothing worse then a messy handover.

8. Try to find a strategic buyer.

A portfolio investor/buyer may simply value the website through a multiple of profit, however a strategic investor could have a lot more to get through your users, traffic, etc. If they are in a competitive or similar business, they could be prepared to purchase your website for a premium price.

9. Until the deal is finished, continue to run the website.

Continue to run the website like it was being kept by you until the deal has been completely concluded.

10. Don’t be afraid to get some help in the beginning.

There is a modest but fast growing sector of web site sellers, buyers, and investors doing millions of dollars in transactions monthly. The best means to learning how to make money building websites in this ever evolving business sector is simply to begin!