Is Search Engine Optimisation the right direction for you and your Business?

Is Search Engine Optimisation the right direction for you and your Business?

SEO, Yes or No?

This may seem strange coming from a search engine optimization man, but there are many scenarios where organic search might not be the best option for any particular marketing challenge.

In fact, there are times when SEO is just simply not a very good fit. In this blog, I am going to look at some common scenarios we see at DC Digital where we’ve been contacted re commencing some SEO works but have replied back that we believe that SEO is either not aligned with their requirements or there’s some other sort of mismatch (speed, budget, etc).

5 Factors you need to consider when deciding on Search Engine Optimisation

 

1. Budget

This is the first and most frequent problem we see. The company would like to rank for any given term within a predetermined time period to get a set budget. In the end, you must survey the landscape; and if you are a local business or a national business, you ought to be realistic about what your spend needs to be to effectively move you to wherever you would like to be.

Estimating the cost of SEO projects is often difficult in itself. There are a whole lot of factors, however, in most cases, by using tools such as Majestic and Ahrefs you can find a handle on what the competition looks like and what a ballpark approach to moving forward will look like.

2. Timeframe

The troublesome period usually crops up along with funding, and there’s commonly a desire to be top three in the searches within a particular time period. Again, you can’t simply dictate how long this can require.

For starters, SEO can be and usually is a shifting target. What’s more, if you’re on page three and want to rank in the top three listings on page one, then we must do some work for a handle on how fast you’re able to proceed.

4. Keywords

Ultimately, Google is so smart today that ranking for specific terms certainly requires the ideal content for that search term. There is no getting around you need awesome content, keyword specific and original for successful search engine optimisation results.

The lines blur somewhat between content marketing, social media marketing, and SEO once we get into the keyword spectrum, so ensure your strategy allows for this. Sometimes a keyword will be just too competitive and therfore not the best fit for you moving forward in your niche.

5. New businesses

Organic search may take time and effort, so if you are setting up in an existing and highly competitive industry and absolutely need rapid results, then SEO may not be right for you. Even in the local business area, we can observe campaigns require six months or more to really deliver the goods.

Which businesses get the most out of SEO?

We really need to work with companies that are enthusiastic about solving a solution to their clients and want to enlarge, but aren’t certain how to make that occur. These are the businesses that get the most out of search engine optimisation. People and owners who get involved and have a real passion for their digital survival are the ones that see the greatest benefits.

So the reality is, the outcomes from SEO can benefit almost any business, it all depends on what you are willing to put out there.

Note that getting results, especially for competitive terms, does take a little bit of time and so it is crucial that when working on a search engine optimisation project that you’ve got the patience and budget to support such an undertaking.

Viral marketing videos can also have a huge SEO impact

If you havent already seen the video below, I suggest you check it out. You’ll be pleasantly suprised.

 

 

With jokes and playfulness to match many different tastes, this video racked up almost 5 million views within the initial 90 days.

But the viral movie wasn’t pure chance. The entire thing has been carefully orchestrated. Don’t get caught up purely on the view count though. You are still able to be successful without trying to chase the same numbers, if you break down exactly what these guys did in their quest for a successful launch. 

To put it simply, video is the ideal format for telling stories. It’s possible to link with a consumer and set a powerful emotional connection with your audience via using movie, more so than any other content format.

“When your communications enable clients to comprehend how your service will benefit their own life and increase their standing amongst people around them, not only will your ads convert better, you’ll have a customer base”.

5 Awesome Facebook Post Ideas for Small Business

5 Awesome Facebook Post Ideas for Small Business

5 Awesome Facebook Post Ideas

If you have stalled in your ideas of new and interesting ways to engage your audience on Facebook, then you are not alone. These techniques below have been proven to work by creating tons of shares, likes and comments, along with increased clicks through to your money site.

 


1. Present a problem and request guidance and feedback

“In general folks LOVE to help solve issues and also to answer questions”.

In this situation……what would you do?
Are you able to help with one of our customers tricky query?
I am searching for peoples opinions on….. what would you prefer?

 

2. Run a survey

Surveys are great for creating discussion but also for obtaining insights that are extremely useful about your potential clients.

Here’s a link that’ll take you to Facebook’s survey program. Click here

Some thoughts for surveys contain:

What products do you want to see us offer?
Pertaining to social media marketing, what strategy has worked for you?
Which marketing cost is your biggest concern presently?

 

3. Follow Friday

Give your page supporters the chance to share a link to their own digital marketing channels or their web site; not only do they get the opportunity to showcase products or their company,  it encourages people to meet with new businesses and make new links and connections.

 

4. Get personal

This can be the place and time where you, as a smaller business proprietor, have an inherent edge. Don’t hesitate to post and report on your own personal pictures occasionally. Doing this will distinguish yourself from other larger brands in the marketplace, and can give you that personalised service appeal.

 

5. Being Perfect is not a Prerequisite

Who said we must be perfect in order for the masses to enjoy us? Don’t hesitate to share your struggles in business also as this demonstrates you are genuine and not immune to set backs either. This is really an effective means to present your brand as more relatable and more understanding to approach.

 


The tips above are strategies that have worked for me, but are in no way the only ones you can focus on. I was inspired to write this post while reading an article by Kim Garst, an absolute guru in the industry. Check out her multitude of other Killer digital marketing ideas and tips on her blog.

Feel free to discuss your best thoughts on Facebook post ideas in the comments below. We would love to hear about them and share them around.

 

 

Internet Marketing Strategies

Internet Marketing Strategies

Internet Marketing Strategies | Blogs 2017

internet marketing strategies

Internet Marketing strategies can quickly become dated in an extremely tech based world. Blogging or content marketing is not exactly a new concept. There are not any lack of articles, reports, and studies emphasising what this type of advertising can do for the company. In my experience, nevertheless, most companies are completely clueless about what “the right blogging strategy” really looks like.

Here’s what a lot of folks appear to believe content marketing means:

*Write a blog – about 300 to 500 words in length
*Write one every week
*Share the post via all your social channels
*Done.

Now, you’d likely be in an excellent position in the event you’d began doing this in 2003. But if you entered the game in say 2010, you are going to find that you get lost in the crowd with this aged strategy. Every single day more than 2 MILLION new site posts reach the internet. And that amount just keeps getting larger. You have to stand out with those sort of figures. The good news is that there is a way you can stand out without working more, but rather reallocating your time into the right areas.

What exactly do you need to do?

*Write a blog post once a month
*Select a 2-4 words Search Engine Optimisation key-phrase.
*Locate the most successful related article in the search results.
*Put your own spin on that already popular content.
*For each hour spent composing the post, spend 4 hours marketing it.

That’s it! So lets get into it and go deeper in these 4 steps of internet marketing strategies for smarter blogging in 2017.

#1 Identify your keyphrase

For rapid, sustainable development, both content and a good keyword phrase are needed. Excellent, shareable content that also can seduce Google’s algorithms is the ultimate goal when researching your keyword. For markets that are smaller, 2-3 word key-phrases are good, but most sites will most likely need to go after 3-4 word phrases. Try Moz keyword planner tool here.

#2 Find the most successful content

Another phase in your internet marketing strategies is identifying content which has proven to be already successful in your market. By “successful” we’re talking about societal shares (Facebook, Twitter etc) and SERP standing (ranking). The most easy way to begin would be to just enter your key-phrase and see what comes up. These findings indicated there was room to make something more powerful with this subject.

#Make your spin original and better

Most of the time you will read an article and have some interesting points of your own to make. The point of finding already successful articles is that you already know people are interested in what you are going to say. So make your content stand out and use exisiting articles as a spark to create awesome content people want to read and also share.

#Market and promote the hell out of it

If you want to see awesome results you have to change your mindset on time allocation. Instead of writing 3 extra blogs a month, spend that time on the promotion of that one top quality blog a month. That means 4 hours constructing backlinks talking to influencers, and pursuing societal shares for every 1 hour spent composing the content itself.

Few companies come close to carrying this out, but it’s the ONLY solution to get results that are important. Content promotion requires a bit of imagination as well as diligence. Here are several places to begin:

*Quote or reference influencers in your content and after which tell them about it
*Search dead links out and provide your articles as a replacement
*Share your content in LinkedIn, Google,Facebook and Twitter groups

If you follow these steps and apply these up to date internet marketing strategies, you cant help but stand out from the crowd and results will be sure to follow with best seo.

 

 

Digital Marketing Channels

Digital Marketing Channels

Digital Marketing Channels & Trends 2017

 

Digital marketing channels

 

Digital Marketing Channels Breakdown

 

1. Marketers Must Consider Cellular First

Now, cellular (mobile), is already among the fastest-growing media stations in history, and nothing has changed in 2017. If businesses would like to reach consumers, marketers will need to prioritise it more than ever before. Has taken not even five years for cellular to shift from an emerging side option, to the newest normal. Almost two thirds of Australians own smartphones, which is an amount not very likely to stop growing in the coming years.

“Experts predict that mobile advertising spends will surpass desktop computer by 2018”

As the purchasing procedure as well as the digital marketing channels continue to evolve, brands that leverage their cellular advertising attempts to enhance should reap the benefits. In the year ahead, eMarketer magazine says, advertising formats getting better all the time and consumer use will continue to drive advertising dollars toward cellular. Mobile will supply a unique surroundings to marketers/ businesses to collect multidimensional consumer data, which can be utilised to better personalise messages.

 

 

2. Social Networking is Turning into a Mainstream Advertising Station

 

In 2017, social networking businesses from Facebook to Instagram, are trying to bulk up their advertising offerings, which are revolutionary and continue growing into leading players for advertising dollars. Since the huge firms that are societal have constructed participating audiences, their focus is turning towards helping businesses reach their target audiences, and monetising them. Of all the networks that are social,

Social Media Giant Facebook is the most widely used for marketers, according to Socially Conscious info. The world’s biggest social network has worked recently to become cellular-first and build out a top notch advertising system. Targeting tools and Facebook’s information enable businesses/ marketers to personalise their societal efforts at scale.

Instagram, which shares targeting systems and parents Facebook’s information, has changed into a favourite among beauty and fashion brands using its visual format. With offerings like carousel advertising,  the photo-sharing program gives their space and tools to businesses and marketers to entice consumers.

Twitter is looking to find methods to aid marketers leverage the societal audience it’s constructed, despite coming off of a difficult year. Some of its upgrades including its Minutes attribute, conversion metrics, and occasions targeting, places it as a strong channel for real time participation.

Snapchat, the goto messaging program for many users that were younger, has begun to provide marketers targeting skills and advertising areas also. The program has set itself apart with its highly-coveted highly participated – Gen and millennial Z user base.

“Social media is used by 65% of adults”

With societal now considered an area where businesses can discover highly-targeted audiences, and monitor their efforts with granular metrics, promoting and understanding about social media has never been more important to the longevity of your marketing business.

 

 

3. On-Line Video Might Find its Star Glow Bright

 

On-Line video is fast learning to be an important digital marketing channels for a lot of marketers. Societal firms like Snapchat, Twitter and Facebook are finding approaches to incorporate strong video offerings to their advertising systems. A couple of regions that are budding contain auto play videos, native in-program live streaming and video advertising. From tablet computers and smartphones to desktop computers, video views are upwards across all apparatus, which makes it more essential for businesses to build multi platform video advertising strategies. Until this point, we’ve seen video via a relatively one dimensional lens. In the following year we will see the streaming experience, or the live video, be strong. Individuals possess a substantially greater desire shared encounters, in the minute.

Decidedly, advertisements that are brief are winning. Yahoo’s research demonstrates 61% of consumers prefer advertising which might be 30 seconds or less, which brevity makes for an excellent video advertising encounter. It is more efficient to front load advertising with vital messages in order that they stick together with the consumer. Video might be worth considerably more in the case of a picture being worth a thousand words.

 

 

 

Best Websites

Best Websites

Best Websites | Know which Road to Take | Built or Build Your Own?

 

Best Websites

 

There’s been a substantial uptake of free “build your own” best websites platforms by certain companies over the past few years. Apparently, over 10,000 companies took up the free site offer sponsored by Westpac and MYOB, and more lately by free web site builder software like Wix, Squarespace and Weebly. These have become quite popular for new and small companies, Shopify being most popular for the ecommerce sites.

At face value, these free best websites builder tools seem quite appealing – But do they create enquiries? They make guarantees of being simple to produce and release, while you sleep, and that they are going to generate company revenue. To the uninitiated, these guarantees seem quite appealing, especially when they’re free. At a technical degree these tools are fairly smart, but you’re on your own to produce your site in a ‘paint-by-numbers’ surroundings. Many individuals spend heaps, even hundreds of hours designing a web site that’s free (at least initially), but their site does not create any enquiries for them. The truth is that the  fact that simply having a web site is not enough on its own.

Best Websites Options | Are sites that are free actually search optimised?

From a search engine standpoint, it’s relatively deceptive that these sites promise to be optimised for search. ‘Organic SEO’ is a specialist area where top positions are sought after and highly challenged. Its simply not possible that a paint-by-numbers web site builder will deliver organic search visitors to your site. We discover that free sites have really tried and have arrived at the realisation they just do not rank well on Google. Getting visitors to your free site is the first big hurdle. This really is usually a function of satisfying content expectations that visitors feel compelled to create, and consistently delivering a great visitor experience.

The complimentary web site tools provide an assortment of layout templates to chose from and many are now cellular optimised, but is this enough? In just about all instances we discover this isn’t the situation. Structure of your content and enquiry conversions is a function of several components. Great design of the best websites is the entire site, not just the aesthetics but also its structure and its ability to be optimised down the track. The procedure of raising the quantity of conversions by means of a well designed website is known as Conversion Rate Optimisation (CRO). Through training as well as experience, the Adhesion team has gotten exceptionally proficient at understanding how different customers act on various sites.

Best Websites Value | So what is the actual worth?

The website or online store, is now the front store/ shop front for a lot of companies in the internet world of today’s business. If a fresh customer is of material value to your organisation, then it is a false market to invest your effort into a free site, that may just restrict your capability to bring new internet visitors and revenue.

Here’s our check list of elements which make a great web site:
1. An excellent web site includes a content structure that aligns with exceptional usability in order that visitors can very quickly discover what they’re searching for and enquire.

2. It should contain rich content about your goods and services, and this content should have been created specifically for your web site. The content should represent the language, lingo and style of your customer audience..

3. The content should contain top quality pictures which are related to the copy. Video ought to be utilised where it makes sense also.

4. Its particular content and the site must conform to the guidelines of Google for Search Engine Optimisation (SEO), as well as content in the pages be precisely tuned to target your most important keywords.

5. Clear pathways ought to be observable through the content, directing visitors to the regions of the site that generate leads or encourage further interaction. This consists of utilising clear and highly visible CTA (Call to actions), encouraging internet visitors to connect with your company offering.

6. Best Websites should be wrapped in an extremely attractive design that represents the branding of your organisation.

7. The website design must be completely reactive regardless of the apparatus used by the visitor – tablet PC, mobile or desktop computer.

8. It should be designed with a look to future if optimisation is required.

The aforementioned points come from an assortment of skill sets including internet marketing, content writing, search engine optimisation, web design and web development (programming). It is hard for one individual to be qualified in each one of these abilities, let alone a novice starting out. In the event you actually wish to go down the trail of creating your own website and we urge you to do your research. Early mistakes are sometimes impossible to be undone, especially with regards to SEO.

If you have already found out the hard way that free website building is not that amazing, we’ve developed best websites packages that includes all the required elements at an affordable cost. Please do not hesitate to contact us for a chat.

 

 

Internet Marketing Company

Internet Marketing Company

An Internet Marketing Company with a Difference

 

 

In order to be competitive in todays world of online business you must work with a transparent internet marketing company. What do we mean when we say transparent? We mean an internet marketing company who will share information/ tips with you along the way. How many times have I heard horror stories of clients having worked with internet pirates in the past. Companies who primarily have their own future earnings in mind not their clients. These people build your sites in a way that you will always need them (have to pay them) for any future changes you would like to make. In a sense it is like being held to ransom, with your own site and you paid for the experience.

Our Internet Marketing Company

We do not keep all the valuable information to ourselves. We share the process with our clients along the way as we work on your project. When we have finished your project you will have full access to the backend of your site and have full customising control into the future. So instead of calling us afterward and being charged to change a word or a picture, you are able to do it yourself. We think this is very important and is our major difference to other agencies in the marketplace. We understand that some clients prefer to have these changes done for them, and we cater for that also. Our sharing stance is made on the principle of transparency. That a customers purchase should not only include the physical site but also knowledge. Some of our clients believe that their past dealings have left them feeling tricked and tied to their internet marketing company in a way that wasn’t fully disclosed to them. That is why we offer transparent web and SEO services, so if desired you will have the skills to steer your online presence with no more large monetary investments.