Internet Marketing Strategies | Blogs 2017
Internet Marketing strategies can quickly become dated in an extremely tech based world. Blogging or content marketing is not exactly a new concept. There are not any lack of articles, reports, and studies emphasising what this type of advertising can do for the company. In my experience, nevertheless, most companies are completely clueless about what “the right blogging strategy” really looks like.
Here’s what a lot of folks appear to believe content marketing means:
*Write a blog – about 300 to 500 words in length
*Write one every week
*Share the post via all your social channels
Now, you’d likely be in an excellent position in the event you’d began doing this in 2003. But if you entered the game in say 2010, you are going to find that you get lost in the crowd with this aged strategy. Every single day more than 2 MILLION new site posts reach the internet. And that amount just keeps getting larger. You have to stand out with those sort of figures. The good news is that there is a way you can stand out without working more, but rather reallocating your time into the right areas.
What exactly do you need to do?
*Write a blog post once a month
*Select a 2-4 words Search Engine Optimisation key-phrase.
*Locate the most successful related article in the search results.
*Put your own spin on that already popular content.
*For each hour spent composing the post, spend 4 hours marketing it.
That’s it! So lets get into it and go deeper in these 4 steps of internet marketing strategies for smarter blogging in 2017.
#1 Identify your keyphrase
For rapid, sustainable development, both content and a good keyword phrase are needed. Excellent, shareable content that also can seduce Google’s algorithms is the ultimate goal when researching your keyword. For markets that are smaller, 2-3 word key-phrases are good, but most sites will most likely need to go after 3-4 word phrases. Try Moz keyword planner tool here.
#2 Find the most successful content
Another phase in your internet marketing strategies is identifying content which has proven to be already successful in your market. By “successful” we’re talking about societal shares (Facebook, Twitter etc) and SERP standing (ranking). The most easy way to begin would be to just enter your key-phrase and see what comes up. These findings indicated there was room to make something more powerful with this subject.
#Make your spin original and better
Most of the time you will read an article and have some interesting points of your own to make. The point of finding already successful articles is that you already know people are interested in what you are going to say. So make your content stand out and use exisiting articles as a spark to create awesome content people want to read and also share.
#Market and promote the hell out of it
If you want to see awesome results you have to change your mindset on time allocation. Instead of writing 3 extra blogs a month, spend that time on the promotion of that one top quality blog a month. That means 4 hours constructing backlinks talking to influencers, and pursuing societal shares for every 1 hour spent composing the content itself.
Few companies come close to carrying this out, but it’s the ONLY solution to get results that are important. Content promotion requires a bit of imagination as well as diligence. Here are several places to begin:
*Quote or reference influencers in your content and after which tell them about it
*Search dead links out and provide your articles as a replacement
*Share your content in LinkedIn, Google,Facebook and Twitter groups
If you follow these steps and apply these up to date internet marketing strategies, you cant help but stand out from the crowd and results will be sure to follow with best seo.